At Multi, we achieve great results on Google Ads for our clients due to our approach, experience and leading AI software.
With increased competition, rising cost per click costs, continual ad platform expansion and innovation you need the right Google Ads agency to guide you. Multi Media navigates Google’s ever evolving Best Practices with proven Google Ads strategies to drive success for businesses of all sizes.
Pay Per Click (PPC) or Google Ads is one of the quickest ways to build a prominent brand exposure, awareness, site traffic and leads. But simply paying to rank at the top of your target keywords is not enough anymore. With increased competition and internal changes at Google the cost of top keyword positioning has increased which has pushed ROI’s down. Optimal ROI now requires segmenting competitive keyword targeting by behaviour such as gender, age, postcode location, device and income. In addition, agile budget management and performance-based time scheduling is also essential for keeping ahead of competitors.
Google Ads Services
Google Search Ads
Keyword research is the beginning point of every PPC advertising campaign. From this the keywords and ad copy is developed closely in line with the products or services offered. Once the account structure has been developed, the tactics have been defined, and the targets set, optimization holds the key to achieving a high ROI.
We accurately target a market that has an existing intent to buy. These customers seek answers to the queries or questions they enter into the search bar – if you answer these questions you will covert customers through the sales funnel. Pay Per Click (PPC) or Google Ads is one of the quickest ways to build a prominent brand exposure, awareness, site traffic and leads. But simply paying to rank at the top of your target keywords is not enough anymore. With increased competition and internal changes at Google the cost of top keyword positioning has increased which has pushed ROI’s down. Optimal ROI now requires segmenting competitive keyword targeting by behaviour such as gender, age, postcode location, device and income. In addition, agile budget management and performance-based time scheduling is also essential for keeping ahead of competitors.
Learn moreGoogle Shopping Ads
Google Shopping requires a strong strategy with time and attention to detail to achieve the searches you want for your products. Google Shopping is extremely important to ecommerce businesses and with Multi Medias deep SEO and SEM experience you are in safe hands.
You can go from the laptop or mobile to the Smart TV running YouTube Ads from Google Ads. YouTube offers a powerful advertising medium to drive great brand recognition and recall in a highly targeted way. YouTube is highly viewable and highly audible and can be utilised at every stage of the purchase journey with its sophisticated bidding strategies.
Google Display Ads
Google Display Network offers exposure to 90% of the websites on the internet. Google Display offers rich audience targeting of affinities, in-market, custom intent audiences as well as re-targeting users to increase the conversion rate of your website and marketing efforts.
PMAX Advertising
PMAX is as scary as it is exciting. Multi Media has a strong hold of PMAX with evolving innovative strategies to give you the level of control you need whilst you embrace the AI age. Multi Media is well versed in AI technologies. You need an experience google ads agency like Multi Media to keep you ahead of the competition.
Google FAQ
How much does Google Ads cost?
Google Ads is charged on a cost per click basis in the case of Google AdWords. With YouTube it can be charged by CPM or CPV pending on the format.
What is PPC?
PPC refers to “Pay Per Click” advertising and in most cases refers to Google Ads.
Is Google Ads and SEM the same?
Yes but not quite. Google Ads now contains AdWords, YouTube, Display & Gmail. SEM specifically refers to search engine marketing, so not only does it refer to AdWords but will also include other search engines such as Bing.
What is Performance Max?
Performance Max is Google Ads new Campaign Type that utilises all of Google Ads platforms to convert users. It primarily focuses on Search and Shopping but will also run inventory on YouTube, Gmail, Display and Discovery utilising a variation of images, text and video in an automated way. Performance Max however will not provide transparency with where the inventory has run or where a conversion has been made.
