Video advertising plays a part in many aspects of marketing from social, Google, and programmatic.
Each platforms requires its own nuanced set of rules regarding message, length and CTA. Video is a storytelling format and is ideal for telling the brand story, showcasing a product, or inspiring a movement. As a medium it goes from strength to strength every year with more than 8 billion videos watched daily on Facebook alone in 2018.
They create greater brand and product recall for consumers, and have a higher conversion rate than many media forms with 64% of customers making a purchase after seeing a video on Facebook. Multi Media works with our clients to plan and produce high quality video campaigns, and create a distribution and analytics strategy to measure ROI and engagement.