Billboard Advertising Delivers Dynamic Ways to Reach Audiences.
Navigating Out Of Home Advertising Providers Across the Australian Media-Scape can be Complex. Streamline your Planning, Save Time, and Maximise Impact with Multi Media – Campaigns That Stand Out!
Multi Media has decades of OOH advertising experience buying every available format across Australia. This deep experience combined with our strong partnerships with the out of home networks ensures that every available format is not only considered but bought efficiently with precision. The out-of-home media landscape is very complex and nuanced as the network ownership of outdoor inventory in one given area is very imbricated. Whether you are planning a local area campaign or a broader reaching awareness campaign an experienced out of home advertising agency is key to efficient planning and success.
In a chord cutting world where younger audiences are getting harder to reach, out-of-home offers a solution to this problem. An out-of-home advertising agency like Multi Media has decades of experience, especially when it comes to complimenting OOH advertising with other media such as radio, digital or TV advertising.
Billboard Advertising Companies & Partners
Out of Home Advertising Services:
Large Format Static Billboards Ads
Large Format Digital Billboards Ads
Shopping Centre Billboard Advertising
Café Billboard Ads
Airport Billboard Advertising
Office Billboard Advertising
Stadium Billboard Signage
Cinema Advertising
Gym Screens
Street Furniture
Transit Advertising
Bus Advertising
Tram Advertising
Bus Shelter Advertising
Taxi Advertising
Train Advertising
Train Station Advertising
Ferry Advertising
Scooter Advertising
University Advertising
Petrol Station Advertising
Programmatic Outdoor Advertising
Phone Booth Advertising
Skywriting
Street Posters
Chalk & Water Stencil Advertising
Medical Centre Billboards
Health & Wellness Billboards
Ambient Outdoor Activations
Billboard Advertising
Billboard Advertising is more than just your campaign on a massive scale. From roadside, shopping centres, airports, office buildings, cafés, rail, bus stops, and universities, there is a way to attract the attention of your audience right across Australia.
With many OOH suppliers now offering printed and digital solutions, refreshing and adjusting your campaign is seamless. Digital billboards allow for audience interaction which creates another mechanic from which we can gain further insights into how your customers relate to your brand and message.
We also have access to a unique reporting system that allows us to pinpoint the best locations to ensure we reach your ideal audience with accuracy and frequency.
Transit Billboard Advertising
Transit advertising includes advertising on buses, trains, taxis, ferries and bus shelters. Transit advertising offers the ability to be specific in localised targeting which can be the case with Bus Shelters and Train Stations or cast a slightly wider localised net with Buses and Taxi’s. Transit advertising offers a variety of impact or efficiency across the array of assets and options. For instance, a local business can advertise on the back of a bus with a metro back for an affordable price or make a statement with a showcase side or takeover. Whilst the “work from home” hybrid movement has somewhat changed the daily routines and traffic patterns in some cases, data shows that this has not changed the volume of reach that out of home still delivers.
Bus Advertising:
As billboards continue to digitise and offer agility in timing to market and creative, it has also meant the decline in static billboards where an advertiser used to have 100% share of voice as the only advertiser. Bus Advertising offers 100% share of voice impact. Bus ad targeting can be localised to a depot or bought at a larger scale for efficient reach. The varying bus advertising formats offer options for all sized businesses.
Whilst it sounds simple, the buying of bus advertising can be cumbersome as there are multiple companies that own various territories and, in some cases, even overlap in some areas and it varies city to city and state to state, with contracts always changing. That’s where an out of home advertising agency such as Multi Media provides immense experience and efficiency taking this hassle out of the equation to provide a strong recommendation.
Bus Shelter advertising:
Bus shelter advertising offers a combination of local impact as a static asset, higher dwell time for bus commuters and in the case of higher traffic roads, greater reach to motorists passing by in traffic.
Bus shelter advertising has many nuances and quirks to navigate from multiple suppliers to negotiating desired placements with increased visibility or properly understanding the evolution of digital bus shelter placements. These factors are extremely important in the success of your
Taxi Advertising:
Taxi advertising offers great efficiencies and affordability to get your brand out there. They also offer an opportunity to drive cut-through to a corporate audience that are heavy users of taxi. Taxi advertising also has a range of take-over formats that are designed to stand out and grab attention as they travel all over the city and beyond.
Train Advertising:
Train advertising offers a wide range of formats and opportunities from advertising on or within the trains themselves, to taking advantage of cross track billboards with higher dwell time, and placements within the station thoroughfare. Your brand can even make a big statement with various high impact takeover options at highly trafficked train stations. Train advertising also can include the opportunity for sampling. Speak to our OOH team about how train advertising can serve your goals.
Ferry Advertising:
Yes, you can advertise on ferries. Ferry advertising can offer efficient advertising but also reach a locally targeted audience outside of their area. For instance, an example for the Sydney market is that ferries can allow your brand to target northern beaches commuters from Manly to the CBD each day, or areas of the East.
Shopping Centre Billboard Advertising:
Shopping centre advertising has multiple players, assets, and pricing to consider. If your brand wants to utilise shopping centre advertising but are unfamiliar with the specific centres and which providers own what within, then you need an out of home advertising agency like Multi Media to plan and negotiate your shopping centre campaign for you.
From efficient higher reaching portrait screens (digilites) to big impact hanging showcase ads in high traffic areas, shopping centres have a range of formats to help you drive awareness and impact in a retail environment close to path to purchase.
Airport Advertising:
At Multi Media our out of home strategies are guided by rich audience insights from tools such as Nielsen and Roy Morgan. Airports can be often overlooked but data shows that it is an excellent media for varying businesses to reach a highly desirable and targeted audience. Airports are great when trying to reach the corporate or jet-setters domestic and internationally.
Office Advertising:
Trying to target the hard-to-reach B2B corporate market? Office advertising campaigns executed well can provide the cut-through and consideration you need. Multi Media are highly experienced when it comes to targeting and flighting your office advertising campaign within your media mix to achieve your campaign goals.
Scooter Advertising:
With many players in the Scooter advertising, which provider is the best in terms of value, execution, and creative options? Don’t waste your time trying to find out the hard way. Get your mobile scooter campaign on the road quickly and effectively with Multi Media.
University Advertising:
Want to target the hard-to-reach university student? University campus advertising is a great way to guarantee your reach to this audience. At Multi, we can cut out the stress of navigating the multiple campuses and take you through all the university advertising options at your disposal for your OOH media mix consideration and how to effectively integrate university advertising into your media mix.
Petrol Station Advertising:
When are people not distracted by their phones? At the fuel pump of course. Petrol station advertising is highly affordable and a chance to locally target commuters in a high dwell time no distraction environment with an audio-visual format. You can also target customers with a digital screen before they head into shop and pay.
As you can see there are so many options to consider for a successful out-of-home advertising campaign. Its success lies within the detail, market knowledge and up-front negotiated value from buying power. Don’t learn the hard way with out-of-home, speak to the team at Multi Media today.
More on Ooh Advertising
Billboard Advertising Frequently Asked Questions.
How much does billboard advertising cost?
The cost of billboard advertising can vary widely based on factors such as location, size, and duration of the campaign. Prices can range from a few hundred dollars per month for smaller, less prominent locations to up to and above 6 figures for Landmark site locations. With an incredibly wide variety of Billboard, Outdoor, Transit and Ambient advertising, there’s plenty of opportunities to drive awareness and deliver cost effective campaigns with Multi Media
What is the right location for my billboards?
Choosing the right location for your billboard involves considering factors such as high traffic areas, visibility, and the target audience. Locations near busy roads, intersections, or within high traffic environment like popular destinations can maximise your brands exposure. It’s also important to consider the demographics of the area to ensure your message reaches the right audience. Billboard Advertising can be incredibly powerful when it is used within the vicinity of your location with directional signage being a highly effective way to get customers through your doors. Let Multi Media plan out a outdoor adverting campaign for you today!
How long does the standard Billboard Advertising Campaign Run?
The duration of a standard billboard advertising campaign can vary depending on the provider and the type of billboard.
For the more Classic Billboard that has Print requirements – these are Typically booked in monthly durations. Campaigns can be extended for multiple months, and the billboard skin (if uniform in size) can be moved to other site locations to increase coverage.
Digital Billboards: Are usually booked for a minimum of 7 days (1-week display). Digital billboards offer flexibility with multiple slots available for purchase, allowing for dynamic content updates. Digital Billboards can also be brought programmatically which can offer high levels of flexibility including timing your ads to coincide with other media placements when your ads are running – like radio for example.
What are the benefits to digital billboards?
Digital billboards offer several benefits, including the ability to update content in real-time, display multiple messages, and engage audiences with dynamic and interactive content. They also provide greater flexibility in scheduling and can be more cost-effective in shorter windows.
Digital Billboards can also be purchased Programmatically. This allows Multi Media to help client set up their campaign parameters, including target audience, budget, locations, and duration. Multi can also specify the times of day and days of the week for ads to run. Trading platforms use real-time bidding (RTB) to purchase ad space.
Other benefits include Data Integration: Programmatic platforms integrate various data sources, such as location data, weather conditions, and audience demographics, to optimise ad delivery and ensure it reaches the right audience at the right time.
Reporting and Analytics: After the campaign, advertisers receive detailed reports on impressions, engagement, and other key metrics which can be evaluated against.
A number of new Initiatives with digital billboards also make broader media mix campaign integrations more effective. Digital Billboard activity is integrating data into other digital / omni-channel marketing campaigns offering greater measurements and correlation to brand, store traffic and website sales.
What must be noted with Programmatic Outdoor Advertising is that at present there is a lower percentage of inventory available for purchase using this method at present. Analysing what will be most cost effective for advertisers is still required
Do you offer creative development for billboard ads?
Yes, Multi Media can assist and offer impartial advice on how to maximise the effectiveness of your billboard campaign via highly engaging ads. With decades of experience we understand which sites require simple and quick messaging vs those that have far higher dwell and can contain more information. Multi Media can assist with graphic design, copywriting, and layout to ensure your message stands out.
How do I measure Out of Home Advertising campaign success?
Measuring the success of a billboard campaign involves several key metrics and methods – the industry is on the precipice of introducing Move2. This new measurement will enable tracking across a multitude of billboard types and also expand into regional markets as well. In the meantime we measure Outdoor Advertising campaigns by monitoring:
Impressions and Reach: Multi Track the number of people who see your billboard. This can be estimated based on traffic data and pedestrian counts in the billboard’s location
Brand Awareness, Equity and Recall: Conduct surveys or use brand tracking studies to measure how well your target audience remembers your brand and message after seeing the billboard. We can also monitor brand equity by monitoring brand search volume.
Engagement and Interaction: For digital billboards, Multi can measure engagement through interactive features, such as QR codes or social media hashtags, to see how many people take action after viewing your ad. Some Billboard partners also measure dwell, eye tracking as well as Bluetooth device tracking
Sales and Conversions: Multi can help Monitor any changes in sales or conversions that can be attributed to the billboard campaign. This can be done through unique promotional codes or tracking website traffic spikes.
Location-Based Metrics: Using data from location-based services we can begin to understand the demographics and behaviors of the audience in the vicinity of your billboards.
By combining these metrics, you can get a comprehensive view of your billboard campaign’s effectiveness and make informed decisions for future advertising efforts.
Our Media Services
We do more than just buy media – we take our client’s data to create a communication strategy and media plan that takes into account seasonality, flighting, audience recall. Once we have the right formula of data, we negotiate and purchase the media on their behalf, and then audit the feedback – constantly adjusting to multiply results.
