Whilst anyone can be present on social media, it’s imperative to be the best at Social Media in order to be a step ahead of your competitors.

Multi Media are a Social Media Marketing Agency located in Sydney specialising in Social Media Strategy, Content Advertising and Influencer marketing across Facebook, Instagram, TikTok, Twitter, Pinterest, LinkedIn, Snapchat, YouTube and WeChat.

Whether you are starting your Social Media Journey, need help expanding to a new social media channel or are looking to boost your results with Social Media, Multi Media are the Social Media Agency who can guide your Social Media campaigns.

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What we do

SOCIAL MEDIA
STRATEGY

Multi Media will conduct keyword research and uncover content opportunities for your business to then execute.

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SOCIAL MEDIA
CONTENT

Multi Media works with our clients to create strategic and engaging content, as well as in-depth performance analysis, keyword and behavioural research, audience segmentation, and customer journey mapping.

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SOCIAL MEDIA
ADVERTISING

Social Media Marketing gives brands the power to amplify messages to millions of potential customers.

Social is where a big idea can outperform a big media spend.

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INFLUENCER MARKETING
AGENCY

We find the best influencers for your business, create an authentic and engaging campaign which endorses and amplifies your brand.

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Our Approach

Social Media Marketing is an essential element of marketing initiatives. The data and depth of understanding available through social media marketing offers advertisers the unprecedented ability to precisely target your ideal audience, as well as receiving direct feedback from your customers in real time.

Social media marketing is about understanding audiences, how to reach them, where they are spending their time, and most importantly how to engage with them to generate interest, engagement and recall of your brand.

Our social media marketing approach has four levels of focus:

Research – Understand the market, competition, future product developments, target audience insights, behaviour, and platform usage.

Strategy – Develop a blueprint for how to get your brand in front of prospective customers, as well as how to build and maintain brand equity to achieve your business goals.

Content/Engagement – Produce and share compelling content that generates audience engagement. The proof is in the engagement through likes, comments, or shares.

Amplification – Leverage first and second party data, advertising, and influencers to take your brand’s message even further. We work with client goals, whether it is brand awareness, sales, lead generation, to grow your database or a combination of all the goals.

Social Media Channels

  • Facebook Advertising
  • Instagram Advertising
  • Twitter Advertising
  • TikTok
  • Pinterest
  • LinkedIn Advertising
  • Snapchat
  • YouTube Advertising

Social Media FAQ

The Influencer industry has evolved in recent years as Facebook and Instagram have limited influencers organic reach. The industry has often referred to influencers as content creators to highlight the creative strengths of influencers when it comes to generating content.  Essentially Influencers and content creators in this context are the same. What has changed the industry is TikTok, where influencers have gained back their organic reach on this platform.

The answer always depends on the business goals, the platform, the audience, and their needs.  Beware of pushing quantity over quality to simply to achieve reach.  Meta has made it increasingly challenging for businesses to gain organic reach to their own account followers let alone reach beyond to others not following your page. This is a result of Meta pushing brands to boost their content with paid ads to generate revenue.  The focus should be on quality content at a cadence that is consistent and sustainable for your business.  A Social Content Agency will typically recommend quantity, but at Multi we believe in a balance of organic and paid content to drive the best results.

TikTok is clearly here to stay and as a business it is a channel worth considering.  Reports have shown TikTok’s success at providing organic growth akin to the early days of Facebook and Instagram. TikTok is definitely a channel to test as it may help boost your business organically. 

Yes, you can.  Speak to our team about how we can get you started.

Facebook is a great advertising platform to consider for your business as you can spend as little or as much as you want to on a daily or campaign lifetime budget (within reason of course).  You can choose the objective and are typically charged on a CPM (Cost per thousand impressions) basis. It then becomes more about setting the right budget to drive your desired results.

Instagram advertising is like Facebook as Meta owns the two platforms. There are no high-level minimum spends with Meta.  It then becomes more about setting the right budget to drive your desired results. 

Social Media provides one of the most cost-efficient targeted advertising platforms accessible at any level of budget.  Facebook along with Google are the most used advertising platforms in a media mix by marketers today.  Whilst Facebook is the largest Social Platform, many other social channels can provide a very large volume of highly engaged consumers that advertisers can reach in a very targeted manner.

Trying to go viral is like trying to catch lightning in a bottle, effort exerted to achieve virality at no cost may cost you more in time and resource than you realise. An advertiser should focus on developing authentic content, true to your business and its objectives.  If your content is fortunate enough to go viral it should be considered a bonus.

Every business at some point should utilise the services of a Social Media Marketing Agency as they have a vast amount of experience across a myriad of industries and can provide proven strategies to help your business succeed.  The learnings from social media campaigns can also be taken to other platforms to help improve campaign efficiency.

The volume of Social Media that you business undertakes could be a deciding factor as to whether you resource internally or engage a social media agency to handle your social media needs, often partnering with a specialist social agency is the more efficient and cost effective option long term.