TV campaigns planned on audience data and bought across metro, regional and streaming TV by an independent Sydney TV ad agency.
Multi Media is an independent TV advertising agency in Sydney, buying TV for brands across Australia. We plan TV, streaming and online video from one budget, alongside your other channels, with one report showing what each one added.
No network or holding company has a say in where your budget goes, so the plan follows your audience.
Roy Morgan Single Source shows what your customers watch, when they watch it and for how long, before a single spot is booked.
Free-to-air, BVOD, connected TV, YouTube and streaming are planned with your radio, outdoor, search and social in one plan.
Campaigns are tracked weekly against audience targets. We move spots when a better program comes up and check post times against what was booked.
OzTAM ratings for broadcast and Innovid for BVOD and connected TV, so reach, completed views and frequency sit in one report.
Multi plans broadcast, BVOD, connected TV and YouTube from one budget, so you avoid paying twice to reach the same viewers.
Television advertising now covers broadcast, streaming and connected TV, and most campaigns use more than one. We plan them together so you reach new viewers before paying to reach the same ones again.
Metro and regional markets bought against your target audience, including local TV ads in a single market. Spots from 6 to 60 seconds.
More than 8 million people across regional east coast markets and WA. Runs with or without metro.
7plus, 9Now, 10 and SBS On Demand, live or on demand. Ads can’t be skipped and can target by age, interest and postcode. See what TV and BVOD cost.
Full-screen ads on smart TVs, targeted to households by location and data segment. Planned with our video advertising.
Foxtel, plus the ad tiers on Netflix, Prime Video, Paramount+, Binge, HBO Max and Kayo.
Your brand inside the shows your buyers choose to watch, from program billboards to product integration.
Different ads to different homes watching the same show, using your data or ours. More on programmatic advertising.
We plan and buy across broadcast video on demand and subscription streaming, alongside linear TV.
Prime Video carries ads by default and Netflix offers an ad-supported plan. See our Prime Video advertising page for audience data and ad formats.
19.4 million Australians watch broadcast TV or BVOD each week, so TV advertising in Australia still reaches people at a scale few channels match. Adults spend 15 hours a week with TV, almost twice their time on social media.
Business decision makers are 21% more likely than average to watch BVOD.
of people with $50,000 or more in savings watched free-to-air TV in the past week.
a week is how long main grocery buyers spend watching TV.
of 18 to 34 year olds still watched free-to-air TV in the past week.
We use the same Roy Morgan data to plan your campaign around your own customers, by age, income, location and what they buy.
Roy Morgan Single Source, July 2025 to June 2026, Australians 14+. OzTAM VOZ Total TV report, H2 2025.
Streaming reaches almost as many people as free-to-air TV, but most are on ad-free plans. About 7 million streaming viewers can see an ad, compared with 15.6 million on commercial free-to-air.
Linear TV received by aerial, satellite or cable.
Free-to-air metro and regional channels, and Foxtel subscription TV.
Broadcast TV watched online through the networks’ own apps.
7plus, 9Now, 10, SBS On Demand and ABC iview.
Paid streaming services, most now with a cheaper ad-supported plan.
Netflix, Prime Video, Disney+, Stan, Paramount+, Binge, HBO Max and Kayo.
Free, ad-funded movies and shows, plus always-on themed channels.
Tubi, and FAST channels inside 7plus, 9Now and 10. FAST is 4.5% of BVOD viewing.
Creator, music and brand video watched on TVs, phones and computers.
YouTube, including YouTube on connected TVs.
Roy Morgan Single Source, July 2025 to June 2026 (YouTube adults 18+). FAST share from OzTAM VOZ, H1 2026.
Pick an audience to see where each platform sits. Top right is where you want your budget: lots of your audience, and nearly all of them can see your ad.
Positions are rounded. Based on Roy Morgan Single Source, July 2025 to June 2026, people who watched in the past 7 days. Commercial BVOD is 7plus, 9Now, 10 and SBS On Demand. Ask us to run this for your own customers.
We plan streaming on the viewers who can actually see your ad, and put the rest of the budget where it reaches more of your buyers.
TV builds the brand and sells in the same campaign. Across 60 Australian brands, every $1 spent on TV returned $4.30 within three months and $18.30 over the long term, the highest long-term return of any channel measured.
TV drives more of search’s sales than any other channel (18%), and makes search 7% and social 6% more effective.
TV creates the demand your search and social campaigns convert.
A 30-second TV ad holds about 15.5 seconds of attention, against 4.5 seconds for a non-skippable YouTube ad and 1 second in a Facebook feed.
TV ads fill the screen and play through to the end.
Multi plans and buys your TV ads alongside radio, outdoor, cinema advertising, search and social, so one team is accountable for the whole result.
“I’ve enjoyed a truly collaborative working relationship with Multi Media Buying & Planning Services, and particularly Ron Hallett, for many years. Client outcomes derived from effective and purposeful media solutions are at the core of each and every interaction and I firmly endorse them as being a wise choice in an agency partner.”
Trevor CookNational Head of Sport and Partnerships, Southern Cross Austereo
“I deal with Meg Gossert regularly on the agricultural clients she looks after. It is amazing – she is the only Managing Director I know who is so hands on with her clients and has a very fair but thorough way of negotiating the best deal!”
Abbi FletcherGroup Sales Director, The Weekly Times & News.com.au
Tell us who you want to reach, where, and what you have to spend.
We profile your buyers in Roy Morgan and find the programs and platforms they watch.
Broadcast, BVOD, connected TV and online video in one plan, with your other channels alongside.
Negotiated across every commercial network and streaming platform, metro and regional.
Weekly tracking, spot checks against what was booked, and OzTAM and Innovid reporting.
Tell us who you want to reach, where, and roughly what you have to spend. We’ll come back with a TV and video plan and show you who it reaches.
Prefer to talk it through? Call 02 9954 1900.
Audience figures from Roy Morgan Single Source (July 2025 to June 2026) and OzTAM VOZ. Effectiveness figures from the ThinkTV Payback Series, Kantar CrossMedia and Lumen.
There’s no set price. Cost depends on the market, the time of year, the programs and the audience you want, and a regional or BVOD campaign can cost far less than a national one. Our TV advertising costs page has more detail.
No. Regional TV, BVOD and connected TV can all be bought on smaller budgets and targeted by location. Plenty of Effie Award-winning TV campaigns ran on budgets under $2 million, and some spent less than $500,000.
You can book directly with each network, or use a media agency that plans and buys across all of them. An agency like Multi Media looks at your audience and budget, recommends the mix of channels, negotiates the buy and tracks the campaign while it runs.
A TV advertising agency compares every network and streaming platform against your audience and budget, negotiates the buy and checks that every spot ran as booked. Multi is an independent TV ad agency in Sydney that plans TV alongside your other channels and reports weekly on OzTAM and Innovid.
BVOD stands for broadcaster video on demand. It’s TV watched through the networks’ apps, like 7plus, 9Now and 10, either live or on demand. 7.4 million Australians watch BVOD each week, and the ads can’t be skipped.
Connected TV is any TV set connected to the internet. Ads run full screen on the main TV in the home, and can be targeted to households by location or data segment.
Yes. TV accounts for more of search’s sales impact than any other channel, and campaigns that include TV make search and social more effective. We plan TV alongside your digital activity so you can see the lift in branded search and site traffic.
Broadcast and BVOD audiences are measured by OzTAM through VOZ, which has been the industry’s trading currency since December 2024. Regional markets are measured by Regional TAM. We also use Innovid for BVOD and connected TV delivery, and report results weekly.
Yes. Free-to-air TV can be bought by metro or regional market, and BVOD and connected TV can be targeted by state, city and postcode.
We do more than just buy media – we take our client’s data to create a communication strategy and media plan that takes into account seasonality, flighting, audience recall. Once we have the right formula of data, we negotiate and purchase the media on their behalf, and then audit the feedback – constantly adjusting to multiply results.
