In Australia, there are around 200 ethnic newspaper titles servicing 50 different ethnic communities. Many of these newspapers also have digital offerings, with up to 100 websites estimated.
There is also the option of advertising on ethnic radio stations, where in Australia, there are over 100 of these stations across all genres. There are also around 17 ethnic television stations that you have the opportunity of advertising with.
We are very lucky in Australia to have an ethnic media company who services every ethnic publisher, making buying ethnic media very simple. Multi Media have been working with this company for many years and are well versed in the ethnic media space.
You have the opportunity to advertise with newspapers for the following languages, with translation services available:
- Sri Lankan
In 2019, 30 per cent of the Australian resident population (around 7.5 million) were born overseas and Australia’s population has quadrupled since the end of World War I, with much of this increase due to immigration.
Australia boasts a strong ethnic community which should be included in all comprehensive marketing campaigns.
Speak to us at Multi Media today about delivering your brand’s message within an ethnic community.
Our Media Services
We do more than just buy media – we take our client’s data to create a communication strategy and media plan that takes into account seasonality, flighting, audience recall. Once we have the right formula of data, we negotiate and purchase the media on their behalf, and then audit the feedback – constantly adjusting to multiply results.