Before approaching social media, we must first develop a full marketing plan for your brand and business goals.
Without strategy there is a high chance of failure.
Every marketing action needs a ‘why’ and to be a part of a bigger picture to ensure it delivers results for your brand.
Multi Media works with our clients to determine a strategy, formulate a structure, and manage the roll out of content, community engagement, advertising and reporting.
Many brands take the approach of being on all social media channels, however this only works to dilute your messaging and expend resources reaching the ‘wrong’ people. Each social media channel attracts a different audience and knowing which audience best suits your brand is the first step in developing a social media strategy and plan.
A brand needs to know why they have a social channel, and how to best use it. Once we know who we are talking to, and if they are your desired audience, we can then frame the content, campaigns and ads, as well as the best way to gather insights and analytics.
Social Media & Content Strategy Process
- Define goals
- Identify success metrics
- Develop content, social media strategy & customer personas
- Prepare individual social media platforms
- Execute the strategy: get active
- Monitor activity; deliver reporting. Alter course if required, based on outcomes & achievements
Contact Multi Media to discuss your brand’s social media marketing strategy and how it takes part in your overall marketing plan and goals.