Multi Media is an independent Sydney media agency that runs influencer marketing as an extended media channel. Creators talk to audiences in a way that feels authentic to them and lands where a brand’s own message can’t, and we plan that reach alongside other media (traditional, social and paid social) so it works as part of the whole campaign rather than a side project.
We source and vet the creators, write the brief, manage contracts, usage rights and approvals, and amplify the best content through paid social. Every post is measured, and every campaign is reported in the same format as the rest of your media.
As an influencer agency working brand-side, Multi Media acts for advertisers and does not represent or manage creators as talent. Creator selection stays independent and tied to your results.
Reels, Stories and carousels from lifestyle, food, home, beauty and parenting creators. The strongest platform for product and retail.
TikTok
Short-form video from creators who make content in the platform’s own language. Best for reach among under-35s, and for Spark Ads that turn a creator’s post into a paid unit.
YouTube
Long-form reviews, tutorials, unboxing and integrations that live on and keep being found through search for months and even years after they go live.
Facebook
Community groups, local creators and over 45 audiences that the other platforms don’t reach.
LinkedIn
Industry voices and founders for B2B, professional services and employer brand.
Podcasts and audio
Host-read integrations with podcasters whose listeners trust the recommendation.
What we do
01
Creator sourcing and vetting
Audience fit, engagement quality, past brand work and brand safety, checked before a name goes on the shortlist.
02
Brief and creative direction
Clear on the message, loose on the execution, so the content sounds like the creator and not the brand.
03
Contracts, usage rights and durations
Negotiated upfront so you can reuse the content in paid social, on your site and in store without going back for permission.
04
Approvals
Every post goes to the client for sign-off before it’s published.
05
Paid amplification
The best-performing content is boosted through Meta and TikTok as Spark Ads and partnership ads, with the reach and frequency planned like any other media line.
06
Measurement and reporting
Tracked links, promo codes, platform insights and the brand and sales metrics you already report on.
Follower count is the wrong place to start. A creator with 8,000 engaged followers in your category will usually outperform a celebrity with 800,000 who posts about everything.
Nano and micro (1,000 to 50,000)
Highest engagement and trust, lowest cost per post. Best for volume of content and local Sydney campaigns. As a micro influencer agency working Australia-wide, we build micro creator programs by region and category.
Mid-tier (50,000 to 250,000)
The working core of most plans. Established audiences, professional output, reasonable rates.
Macro and talent (250,000 and up)
Reach and PR value. Used sparingly, and usually paired with paid amplification to make the fee work.
We recommend the mix based on your objective, category and budget, not on what’s easiest to book.
Influencer advertising
Influencer advertising takes creator content into paid media. Multi Media runs the best-performing creator posts as Meta partnership ads and TikTok Spark Ads, with audiences, reach and frequency planned like any other paid social line.
Paid amplification gives you control over who sees the content and how often, and lets you measure it against the same lead and sales metrics as the rest of your media.
Two things separate influencer campaigns that work from ones that produce a few pretty posts.
Advocacy
The creators who move product are the ones who would use it anyway. We look for genuine fit first, and we favour longer arrangements over one-off posts, because an audience believes a recommendation the third time more than the first.
Creative velocity
Social platforms reward volume and freshness. A single hero asset fatigues within days. Creator programs give you a steady flow of new content in the platform’s native style, which feeds your paid social, keeps your brand’s channels alive and gives the algorithm new material to test. Twenty pieces of creator content a month will usually outperform one produced shoot.
We can also negotiate for creator content to run outside of standard social media channels, extending your social campaign into other media ecosystems.
How it works
01
Brief
Objective, audience, budget, timing and what success looks like.
02
Creator shortlist
Vetted options with audience data, rates and a recommendation, for your approval.
03
Contracts and rights
Fees, deliverables, usage rights and durations locked in before any content is made.
04
Content and approvals
Creators produce, you approve, we manage the back and forth.
05
Go live and amplify
Organic posts on schedule, best content boosted through paid social.
06
Report
Reach, engagement, traffic, sales and content library delivered.
Typical timeline from brief to go live: three to five weeks, depending on approvals. Dependent on your campaign size we can even arrange shared access to our influencer management platforms.
Most influencer agencies sell influencer. We plan media. That difference matters because creator content works hardest when it’s timed and coordinated with the rest of the campaign: a TV burst that lifts awareness, creator posts that give the audience a reason, paid social and search that catch the intent. We manage all of it, so the influencer line is budgeted, timed and measured with the same discipline as every other channel, and communication themes are established so that each channel works its best.
Brands we’ve worked with
Partners and accreditations
Independent since 1988
★★★★★
We can’t thank the Multi Media team enough for their diligence and service in delivering a top notch result for Mirvac in the launch of the Walsh Bay Message in a Bottle campaign. We sold out and had to cancel future advertising space!
James BellSales and Marketing Manager, Mirvac ProjectsWork with Multi
Costs vary with the type of campaign and the talent involved. A nano creator might charge a few hundred dollars a post; a big name personality charges many times that. Multi Media always outlines our estimated management fees for the tasks involved before anything is booked, so you see the creator costs and our fees separately.
Generally three to five weeks from brief to go live, depending on approvals. Creator shortlisting takes about a week, contracting and content production two to three, and client approval sits inside that.
Commercial usage rights and durations are negotiated upfront in the creator’s contract. If you want to run the content as paid social, on your website or in store, we secure those rights before the content is made rather than after.
Audience fit first: does this creator’s following match who you’re trying to reach. Then engagement quality, brand safety, past brand work and whether they’d plausibly use the product. You approve the shortlist.
Usually a mix. Micro creators deliver higher engagement and more content per dollar; macro creators deliver reach and PR value. We recommend the split based on your objective and budget.
Tracked links, promo codes, platform insights on reach and engagement, and where possible the same sales and lead metrics you report on for the rest of your media. Creator content that’s amplified through paid social is measured like any other paid campaign.
Because people trust people. Creators talk to their audience in a way that feels authentic and lands where a brand’s own advertising can’t. We treat them as an extended media channel, planned and measured alongside everything else.
Influencer advertising is creator content run as paid ads, such as Meta partnership ads and TikTok Spark Ads. It lets us target and scale the posts that perform best and measure them like any other paid media.
