Instagram Advertising Agency
Instagram advertising agency

Instagram Advertising Agency

Lead and sales campaigns across Feed, Stories and Reels, planned and managed by an independent media agency based in Sydney and working Australia-wide.

Meta Business Partner Google Partner
Conversions
Every campaign is built around leads and sales.
Signals
First-party and second-party audience data, including Flybuys.
Tracking
Pixel, server-side tracking and Conversions API.
9.8mAustralian adults use Instagram every week
61%of 25 to 34 year olds use Instagram every week
7h 16maverage Instagram time for 18 to 24 year olds every four weeks

Source: Roy Morgan Single Source, 12 months to June 2026, people 18+. Time spent is minutes in the last four weeks.

Get an Instagram plan

Tell us your goals, audience and budget. We reply within one business day.

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Instagram ads agency services

Multi Media plans, builds and manages Instagram campaigns that generate leads and sales. Instagram and Facebook run together in Meta Ads Manager, so we plan placements and budget across both.

Feed ads

Image, video and carousel ads in the Instagram feed for product and offer messaging.

Stories ads

Full-screen vertical ads that suit short offers, launches and direct response.

Reels ads

Short native-style video in the Reels feed to find new customers who convert.

Lead ads

Instant forms that capture enquiries inside Instagram and feed them to your CRM.

Catalogue ads

Product catalogue ads that show the right products to the right people for ecommerce and retail.

Talk to Multi about your Instagram campaign

Tell us your goals, audience and budget and we will recommend the campaign structure and audiences to start with.

Get an Instagram plan Call 02 9954 1900

How Multi runs Instagram advertising

Instagram performance depends on the data behind the campaign. We set up tracking and audience signals first, then manage placements, frequency and creative against them.

Tracking first

Meta Pixel, server-side tracking and the Conversions API are tested before launch so Meta optimises on complete conversion data.

Audience signals

First-party data from your site and customers, second-party data such as previous purchase signals and Flybuys, and third-party data where it adds to the result.

Placement weighting

Meta has limited manual placement selection and lets advertisers apply weights of importance to placements. We keep across these changes and set weightings campaign by campaign.

Scale and saturation

We check audience size, reach and frequency, ad saturation and diminishing returns on a regular basis, and adjust budget and creative to match.

Meta PixelServer-side trackingConversions APICustomer listsPrevious purchase dataFlybuysWebsite and app audiences

From brief to results

1

Brief and objectives

Leads or sales targets, audience, budget and timing agreed upfront.

2

Tracking and signals

Pixel, server-side tracking and Conversions API tested, and first-party and second-party audiences built.

3

Creative and formats

Reels, Stories and Feed assets adapted to each placement, using your existing content or new creative.

4

Launch and learn

Campaigns go live with a testing plan across audiences, placements and creative.

5

Optimise

Weekly review of placement weights, frequency, saturation and cost per lead or sale.

6

Report

Reporting ties Instagram back to the leads and sales it generated.

Instagram as part of your media plan

Instagram works hardest when it is planned with the rest of your media. Multi Media buys social, video, search and TV under one roof.

Brands we’ve worked with

Rheem Logo
Bayer logo
Hisense Logo
Mirvac Logo
Stockland Logo
Crown Logo
Accor Hotels Logo
Kikkoman Logo
Solahart Logo
Waterco Logo
Adec Logo
Nutrien Logo

Instagram advertising FAQs

Meta has no meaningful minimum spend. We set the budget against the leads or sales you need and the cost of your category, and put a recommended figure in the plan.

Meta is user-friendly, but results depend on tracking, audience signals, placement management and ongoing testing. An agency handles that work and keeps your campaigns current with Meta platform changes.

Leads and sales. Multi Media runs Instagram as a conversion and lead generation channel.

First-party data from your website, CRM and customer lists, second-party data such as previous purchase signals and Flybuys, and third-party data where it improves results.

Through the Meta Pixel, server-side tracking and the Conversions API, with GA4 and platform reporting tied back to your leads and sales.

Meta has limited manual placement selection and now lets advertisers apply weights of importance to placements. We set the weightings for each campaign and review placement results regularly.

It depends on the audience and offer. We test Reels, Stories, Feed and carousel formats and build vertical 9:16 creative for Stories and Reels.

We can adapt your existing assets or develop content with you. See our social content service for more.

Both run through Meta Ads Manager, but the audiences, formats and placements differ. We plan the two together so budget goes where it converts.

Yes. Multi Media is based in Sydney and works with businesses Australia-wide.


Talk to us about Instagram advertising

Tell us your audience, budget and goals and we will show you how Instagram can generate leads and sales for your business.

Get an Instagram plan Contact us to maximise media performance