General Display is the utilization of ad spots on publisher websites that form part of an integration, partnership, or sponsorship.
This differs from programmatic display in the way that the integrations may be deeper than a clear advertisement in an ad spot.This may be an overlay the publisher has available which is offered exclusively non-programmatically. These integrations, sponsorships, or partnerships create an eye-catching experience for the customer as they can be different, immersive, and integrated. Context is paramount with less focus on audience data. Our audience is visiting specific websites and if the brand advertised provides a non-invasive experience when visiting the website, the partnership between both is strengthened. The key for us is to integrate with the publisher to deliver a delightful experience for the customer and foster a positive brand recall.