LinkedIn ads planned and bought by an independent media agency. Reach decision makers by job title, seniority, company and industry across Australia.
Source: Roy Morgan Single Source, 12 months to June 2026.
Tell us who you need to reach and what a good lead looks like. We reply within one business day.
The people who sign off budgets are on LinkedIn every week. 7.4 million Australian adults use LinkedIn weekly, including more than half of all business decision makers and more than half of adults in higher income AB households.
Multi Media is a LinkedIn ads agency that plans LinkedIn as part of your whole media mix. We build audiences from LinkedIn’s first-party professional data, run the ads and lead forms, and report on cost per lead and lead quality. As a B2B advertising agency, we work with brands selling to other businesses in agriculture, property, manufacturing, trade, education and professional services.
Members come to learn from experts, grow their careers and find opportunities. Your message reaches them while they are thinking about work.
Targeting comes from what members put on their own profiles: job title, employer, seniority and skills.
Reach managers, directors and the C-suite in one plan, without paying for consumer reach you don’t need.
Reports, webinars and expert opinion earn strong engagement on LinkedIn, which lifts the paid campaign around them.
Build the audience around who signs the deal. Most B2B campaigns layer two or three of these.
Job title, job function, seniority, years of experience and skills.
Company name, industry and company size, so you reach the right organisations.
Degree, field of study and school.
Member groups and professional interests.
Country, state, city or region, across Australia and overseas.
Website visitors, uploaded contact lists and target account lists.
HR, operations and project management leaders in Australia and New Zealand, at manager level and above, with change management skills. Potential reach: about 190,000 members.
Each format has a job to do at a different stage of the funnel. Pick a format to see how it looks in the feed.
One image, a headline and a call to action, running natively in the LinkedIn feed on desktop and mobile.
Video in the feed for brand stories, product demos and customer testimonials. Video earns more engagement than a static image and builds an audience you can retarget.
Two to ten swipeable cards in one ad. Step through a product range, a process or the chapters of a case study.
A PDF, Word or PowerPoint document people can read in the feed without visiting your site. Show a preview and gate the rest behind a Lead Gen Form.
Promote posts written by your executives and experts, from their own profiles. People trust people, and these posts often earn more engagement than company posts.
Forms that open inside LinkedIn, pre-filled from the member’s profile and submitted in a couple of taps. LinkedIn reports they can convert up to 3x better than sending people to a website form.
A message in the LinkedIn inbox with up to five reply buttons, so people choose their own next step. Message Ads send a single message with one call to action.
Desktop ads in the right rail, personalised with each viewer’s own profile photo and name. Follower Ads use the same format to grow your company page.
We also buy
Not sure which mix fits your budget? We’ll recommend one.
Get a LinkedIn media planMost B2B buyers don’t convert on their first visit. With the LinkedIn Insight Tag on your site, retargeting brings them back.
Reach people who visited your site or a landing page with fresh content.
Re-engage people who watched your video or opened a Lead Gen Form.
Upload customer and prospect lists, or target named accounts.
Move leads through a sequence of Sponsored Content and Conversation Ads.
Leave out existing customers and staff so budget goes to new prospects.
Find more people who look like your best customers and site visitors.
LinkedIn ads management with the same discipline we bring to every channel. Our Multi Media-Maxing approach combines strong brand foundations with performance objectives.
Brand activity grows the pool of buyers who know you. Performance activity turns them into leads. Together they deliver more than either would alone.
Objectives, buyers, sales cycle and what a qualified lead looks like.
Targeting layers, account lists, exclusions and audience sizing.
Ad copy, formats, lead magnets and form questions.
Insight Tag, conversion events and lead sync to your CRM.
Bids, budgets and creative tested in flight.
Cost per lead, lead quality and pipeline, fed into the next plan.
LinkedIn works harder when it isn’t working alone. B2B buyers research across search, display, video and audio before they speak to sales. We plan LinkedIn alongside Google Ads to capture the demand it creates, programmatic display to reach the same accounts across premium sites, and video for broad awareness. Each channel gets enough reach and frequency to do its job.
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Need creative for the campaign? See our social content service, or compare Facebook advertising for consumer audiences.
You only pay for the audience you choose. LinkedIn runs on an auction. You pay per click, per thousand impressions, per view or per message sent. Cost depends on how niche your audience is, how many advertisers want it and how relevant your ads are.
| Format | Typical cost | Typical result |
|---|---|---|
| Single Image and Carousel Ads | CPC $7 to $15, CPM $15 to $60 | CTR 0.35% to 0.60% |
| Video Ads | $0.12 to $0.20 per view | View-through rate 25% to 30% |
| Message and Conversation Ads | $0.30 to $1.50 per send | Open rate 20% to 35% |
A management fee applies on top of media cost, and we outline it upfront in every proposal. There are no lock-in contracts.
Get a cost estimate for your audienceSenior people on your account and no network targets to meet.
LinkedIn planned to build your brand and fill your pipeline.
Campaigns for agriculture, property, manufacturing and trade brands.
Cost per lead, lead quality and spend, in plain numbers.
We can’t thank the Multi Media team enough for their diligence and service in delivering a top notch result for Mirvac in the launch of the Walsh Bay Message in a Bottle campaign. We sold out and had to cancel future advertising space!
LinkedIn targeting is precise but easy to get wrong, and small audiences get expensive fast. An agency builds the audience, picks the formats, sets up tracking and keeps testing, so your budget goes to the buyers who matter. Multi Media also plans LinkedIn with your other channels so each one does its job.
LinkedIn is an auction, so you pay per click, per thousand impressions, per view or per message sent. Single Image Ads typically cost $7 to $15 per click, depending on how niche the audience is and how many advertisers are bidding for it. We give you a cost estimate for your audience in every proposal.
Multi Media works with a minimum media spend of $10,000 per month. There are no lock-in contracts, and a management fee applies on top of media cost.
For B2B, yes, when the audience, offer and follow-up are right. LinkedIn lets you reach people by job title, seniority and company, which most other platforms can’t do. Results depend on a clear offer and a sales team ready to follow up leads quickly.
You choose an objective, build an audience from LinkedIn’s professional data and pick an ad format. Your ads then compete in an auction each time someone in your audience opens LinkedIn. The most relevant ads at the right bid win the placement.
Sponsored Content in the feed (Single Image, Video, Carousel, Document, Event, Thought Leader, and Article and Newsletter Ads), Lead Gen Forms, Sponsored Messaging (Conversation Ads and Message Ads), Dynamic Ads (Spotlight and Follower Ads), Text Ads and Connected TV Ads.
Job title, function, seniority, skills, years of experience, company name, industry, company size, education, member groups, interests and location. You can also target your own website visitors, uploaded contact lists and named accounts.
Forms that open inside LinkedIn, pre-filled with the member’s name, email, job title and company. People submit them in a couple of taps without leaving the platform. LinkedIn reports they can convert up to 3x better than sending people to a website form.
Yes. We install the LinkedIn Insight Tag on your site, set up conversion events and connect Lead Gen Forms to your CRM. Reports cover cost per lead, lead quality and pipeline as well as clicks.
Most LinkedIn ad formats run from a LinkedIn Page, so it helps to have one that is up to date. If yours needs work, we’ll flag it before launch.
Leads can start in the first week. We recommend six to eight weeks to test audiences, formats and offers before scaling what works.
We write and build the ads and Lead Gen Forms, working with your team or our creative partners. All ads are subject to your approval before they go live.
Tell us who you need to reach and what a good lead looks like. We’ll come back with an audience size, a recommended format mix and a plan.
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