Multi plans, buys and manages TikTok campaigns that sit properly inside your wider video and social plan.
Source: Roy Morgan Single Source Australia, 12 months to June 2026, adults 18+.
Tell us who you need to reach and what action you want from viewers. We reply within one business day.
TikTok is a full-screen, sound-on video platform. The content people see is chosen by the feed, not only by who they follow. That makes creative the biggest lever on results, and it is why TikTok campaigns fail when they are run like a repurposed Instagram or YouTube buy.
Multi plans TikTok against the same measures as every other video channel: reach, frequency, completed views and response. We decide what TikTok adds to the plan, buy it, and report it next to your other channels.
The feed chooses what people see, so a strong video can reach people who do not follow you.
Hooks, length and sound decide results, so we direct vertical video for the feed.
Reach, frequency, completed views and response, reported next to your other video channels.
Our influencer team sets up creator posts that run as Spark Ads.
Source: Roy Morgan Single Source Australia, 12 months to June 2026, adults 18+.
Each format has a different job in the plan. Pick one to see how it looks.
Vertical video in the For You feed, bought by auction with a call to action.
Boosts an organic post or a creator’s post as an ad, keeping its comments and likes.
Planned buys at a set CPM, with the reach and frequency forecast before you book.
The first in-feed placement in the For You feed.
The first full-screen video when someone opens the app.
Ads placed next to popular content in a category, such as home and garden, travel, cooking or beauty.
In-app forms that collect enquiries without leaving TikTok.
Product ads built from your catalogue, for retail and ecommerce.
Automated campaign set-up and delivery that optimises towards your goal.
Not sure which mix fits your budget? We’ll recommend one.
Get a TikTok media planPlan it, buy it and report it with your other channels. One team looks after TikTok, Meta, YouTube and CTV.
Budget split against Meta, YouTube and CTV, so TikTok carries the weight it needs.
Pixel and Events API setup so conversions are tracked properly.
Audience, interest and custom audience targeting.
Direction for vertical video, including hooks, length and sound.
Creator and Spark Ads partnerships through our influencer team.
Weekly optimisation, creative testing and monthly reporting.
TikTok sits in the plan next to search, video and other social, run by the people who run the rest.
We look at reach, frequency and completed views the way we do for any video channel.
Vertical video direction and creator partnerships come through our influencer team.
We run Spark Ads, catalogue ads and shop ads, and report them in plain numbers.
TikTok works harder when it is planned with the rest. We plan it next to Instagram and Facebook for social reach, YouTube and video advertising for longer formats, and our influencer team for creator content.
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Need creators for the campaign? See our influencer marketing service, or talk to us about your plan.
TikTok buying with the same discipline we bring to every channel. We plan it against reach, frequency, completed views and response, then test creative in flight.
We set the objective, audience and share of budget TikTok should carry.
We brief or adapt vertical video built for the feed.
Several creative versions run against defined audiences.
We pause weak ads, scale strong ones and refresh creative before it wears out.
Results sit next to your other video and social channels.
TikTok suits advertisers with video they can make or adapt. You need a clear action for viewers to take, and a plan that gives the channel enough weight to be measured. It works for retail, entertainment, travel, food, education and consumer services.
Cost depends on format, audience and objective, and we set a budget and cost per result target in the plan. A management fee applies on top of media cost. A minimum of $10,000 per month in media applies when TikTok is bought on its own. There is no separate minimum when it runs alongside other platforms.
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We can’t thank the Multi Media team enough for their diligence and service in delivering a top notch result for Mirvac in the launch of the Walsh Bay Message in a Bottle campaign. We sold out and had to cancel future advertising space!
Cost depends on format, audience and objective. We set a budget and cost per result target in the plan, then report against it.
You need a TikTok business account. Spark Ads can use your organic posts or a creator’s posts, but you can also run ads with no organic presence.
Vertical video, usually 9:16, with the message in the first few seconds and sound that works with the platform. We brief it or adapt your existing footage.
Yes. Our influencer team sets up creator posts that run as Spark Ads, with usage rights agreed upfront.
We track conversions through the pixel and Events API, and report reach, frequency, completed views and cost per result.
Tell us who you need to reach and what action you want from viewers. We’ll come back with a recommended format mix and a plan.
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