Facebook Advertising Sydney

There is no denying Facebook is a platform that needs to be a part of any comprehensive digital advertising strategy.

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Multi Media has more then 15 years of experience creating strategic advertising campaigns on Facebook on behalf of our clients.

Our services include:

  • Content Strategy
  • Content Planning
  • Content Creation
  • Campaign Management
  • Reporting and insights

Advertising on Facebook allows advertisers to optimise across all phases of the sales and marketing funnel – awareness, consideration, conversion & retention. Content should match the phase of the funnel the customer is in and Facebook has the ability to hyper-target messaging to them.

In Australia, more than 17 million people have active Facebook accounts – that’s over 65% of the total Australian population. Worldwide there are more than 3.96 billion Monthly Active People worldwide, with over 12 million advertisers on the platform – the possibilities are astounding.

If the content is not engaging, it is easy to get lost in the noise. Facebook’s algorithm changes have meant that a brand’s organic reach is minimal. Investing in paid advertising is more important than ever but if it isn’t done well, it can be just as ineffective!

Multi Media’s Facebook Advertising Services

Users want advertising that entertains, offers discounts, teaches, understands their interests, and tells a story.

Multi Media will create a bespoke plan for your business with clear aims and objectives to meet your brands goals. Then we make sure it is seen by the right audiences.

Multi Media will design custom audience segments by multiple touchpoints:

  • Location
  • Age
  • Gender
  • Interests
  • Behaviours
  • Connections

But it doesn’t just stop there, as we also create custom audiences from:

  • Website traffic
  • Customer files
  • EDM data base subscription lists
  • App activity
  • Offline activity

We can even take this one step further, extending the audiences based on the data above and create ‘lookalikes’.

Not only is there a vast array of audience targeting options, there are numerous ways to deliver a brand’s ad messaging – each has their strength for awareness, consideration, conversion or retention.

Facebook Advertising Results and Success

Facebook measurement tools are centred around measuring three core business outcomes:

1. Audience Brand Sales

  • How many people did my ads reach?
  • How frequently were they shown?
  • Did my ads reach the right people/audience?
  • Did the ads reach people across devices and which ones were they?

2. Brand

  • Did my ads break through?
  • Are they memorable?
  • Did they generate brand awareness?
  • Did the ads change the perception of my brand?

3. Sales

  • Did the ads drive my business outcomes?
  • Did they contribute to ROI efficiently?
  • Did my ads results in sales, leads or app installs?
  • The right measurement tool needs to be applied to the goal.

Let Multi Media help you create a Facebook Advertising strategy that converts, surprises and delivers results for your brand.

 

Our Media Services

We do more than just buy media – we take our client’s data to create a communication strategy and media plan that takes into account seasonality, flighting, audience recall. Once we have the right formula of data, we negotiate and purchase the media on their behalf, and then audit the feedback – constantly adjusting to multiply results.