Social media is the power of the people.

On no other platform do you receive the same level of instant feedback and interaction with your audience. Increasing your online and social presence is critical to maximise any digital marketing campaign, and allows a channel for customers to find you on their time.

We look at the benefits of social media as more than just another platform to distribute brand messaging. It is a way to open communication, improve customer service, and build a community and authentic brand loyalty.

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Strategy

As with all marketing efforts, without strategy there is a chance of failure. A brand needs to know why they have a social channel, and how they want to use it. This understanding goes on to frame the content, campaigns and ads, as well as the best way to gather insights and analytics.

Multi Media works with our clients to determine a strategy, formulate a structure, and manage the roll out of content, community engagement, advertising and reporting.

Content

Content marketing is about harnessing the power of a story. It attracts and converts customers through valuable, engaging and free content, and is part of any strategic marketing plan. Content marketing creates long-term brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.

It does not involve direct sales, and instead builds trust and rapport. Multi Media works with our clients to create strategic and engaging content, as well as niche analysis, keyword research, audience segmentation, and customer journey mapping.

Advertising

Media spends have to appropriately follow where audiences spend their time, however, not all advertising is created equal and for social it is a case whereby tailoring messaging for the environment is imperative. Social Media Marketing gives brands the power to amplify messages to millions on the networks and a big idea or creative message will outperform a big media spend. What works within social media to increase your sphere of influence and brands’ time spent with an audience may be completely different messaging to other media environments. Using data, audience segmentation and tailoring your messaging enables brands to engage and convert far more effectively than ever before.

Channels we regularly work across include Facebook, Instagram, Snapchat, Twitter, Pinterest, WeChat, WhatsApp, YouTube, and more.

Influencer Marketing

Influencer Marketing is the latest wave in the ocean of social. For every success story, there are hundreds of examples of poor ROI. Planning a successful influencer marketing campaign is about more than follower numbers, as bigger is not always better.

A recent study by TapInfluence shows that Influencer Marketing generates 11 times more return on investment than many traditional forms of marketing, however we know from experience it is all about who you work with.

We map out your customer and find out who they follow, how they engage, and the level of influence of potential partners. We find the best influencers for your business and create an authentic and engaging campaign endorsing your brand – with your products or services as currency.