Media spends have to appropriately follow where audiences spend their time, however, not all advertising is created equal and for social it is a case whereby tailoring messaging for the environment is imperative.

Social Media Marketing gives brands the power to amplify messages to millions on the networks and a big idea or creative message will often outperform a big media spend. What works within social media to increase your sphere of influence and time spent with an audience may be completely different messaging to other media environments. Using data, audience segmentation and tailoring your messaging enables brands to engage and convert far more effectively than ever before.

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