Social media advertising planned, bought and measured for leads and sales. An independent media agency based in Sydney, buying paid social Australia-wide across Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, X, Twitch and YouTube.
Every campaign is built around leads and sales, not reach or engagement.
Signals
First-party and second-party audience data, including previous purchase signals and Flybuys.
Buying
Budget moved between platforms and placements by where your audience converts.
14.4mAustralian adults use Facebook every week
73%of 25 to 34 year olds use Facebook every week
9paid social platforms planned and bought under one media plan
Source: Roy Morgan Single Source, 12 months to June 2026, people 18+.
Get a paid social plan
Tell us your goals, audience and budget. We reply within one business day.
Social media advertising agency services
Multi Media is a paid social media agency. We plan, build and manage social media advertising to generate leads and sales, with the tracking and audience data in place before launch and the buying reviewed every week.
Lead generation campaigns
Lead forms and website lead campaigns optimised on qualified enquiries, fed straight into your CRM.
Sales and catalogue campaigns
Conversion and catalogue ads for ecommerce and retail, optimised on purchases and revenue.
Retargeting
Website visitors, past purchasers and customer lists brought back to convert across every platform you run.
Audience data
First-party data from your site and CRM, second-party signals such as previous purchase data and Flybuys, and third-party data where it adds to the result.
Tracking and measurement
Pixels, server-side tracking and conversions APIs tested before launch, with GA4 and CRM reporting tied back to leads and sales.
Social media buying
Budgets split across platforms and placements by where your audience converts, reviewed for reach, frequency, saturation and diminishing returns.
Lead nurturing and customer value
Advice on following up leads that don’t convert straight away, with lead-to-customer conversion, customer acquisition cost (CAC) and lifetime value (LTV) tracked so budgets are set on what a customer is actually worth.
Meta Pixel and CAPITikTok Pixel and Events APILinkedIn Insight TagServer-side trackingCustomer listsPrevious purchase dataFlybuysLookalikes
Paid social platforms we buy
The platform mix comes from your audience, not from a default list. Each platform page covers formats, targeting, costs and how we run it.
Paid social performance depends on the data behind the campaign and the discipline of the buying. We set up tracking and audience signals first, then manage placements, frequency, creative and budget against them.
Tracking first
Pixels, server-side tracking and conversions APIs are tested before launch so each platform optimises on complete conversion data.
Audience signals
First-party data from your site and customers, second-party data such as previous purchase signals and Flybuys, and third-party data where it adds to the result.
Placement weighting
Platforms now limit manual placement selection and let advertisers weight placements by importance. We keep across these changes and set weightings campaign by campaign.
Scale and saturation
We check audience size, reach and frequency, ad saturation and diminishing returns on a regular basis, and move budget between platforms, placements and creative to match.
From brief to results
1
Brief and objectives
Lead or sales targets, audience, budget and timing agreed upfront.
2
Platform mix
Platforms chosen from audience data, with budget split by where your customers are reachable and likely to convert.
3
Tracking and signals
Pixels, server-side tracking and conversions APIs tested, and first-party and second-party audiences built.
4
Creative and formats
Feed, Reels, Stories and short video assets adapted to each placement, using your existing content or new creative.
5
Launch and optimise
Campaigns go live with a testing plan, then weekly review of placement weights, frequency, saturation and cost per lead or sale.
6
Report
Reporting ties every platform back to the leads and sales it generated, then on to cost per customer, customer acquisition cost (CAC) and lifetime value (LTV).
Paid social as part of your media plan
Social creates demand and search captures it. Multi Media buys social, search, video, display and TV under one roof, so budget moves to where it performs.
A paid social agency plans, buys and manages social media advertising. Multi Media runs paid social across Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, X, Twitch and YouTube as a lead generation and sales channel, with tracking, audience data and reporting handled for you.
Social media marketing covers everything a brand does on social, including organic posting, content and community. Paid social is the advertising part: campaigns bought on the platforms to reach specific audiences and drive leads or sales. Multi Media does both, and paid social is the core of it.
There is no meaningful minimum spend on the major platforms. We set budgets against the leads or sales you need and the cost of your category, and put a recommended figure in the plan.
It depends on who you need to reach. Meta covers most Australian adults, TikTok and Snapchat skew younger, LinkedIn suits B2B, Reddit and Twitch reach communities and gamers, and Pinterest reaches people planning purchases. We recommend the mix from audience data, not from a default list.
First-party data from your website, CRM and customer lists, second-party data such as previous purchase signals and Flybuys, and third-party data where it improves results.
Through platform pixels, server-side tracking and conversions APIs, with GA4 and CRM reporting tied back to the leads and sales each platform generated. Beyond cost per lead, we track how many leads become customers, your customer acquisition cost (CAC) and lifetime value (LTV), so you can see the true return on paid social.
Yes. Multi Media is based in Sydney and buys paid social for businesses Australia-wide.
Our Social Media Services
Whether you are starting your Social Media Journey, need help expanding to a new social media channel or are looking to boost your results with Social Media, Multi Media are the Social Media Agency who can guide your Social Media campaigns.
