Multi plans, builds and manages Microsoft Advertising campaigns as part of your wider search and media plan.
Source: Roy Morgan Single Source Australia, 12 months to June 2026, adults 18+.
Tell us what you sell and what a good conversion looks like. We reply within one business day.
Bing Ads is now called Microsoft Advertising. It sells search ads on Bing, Yahoo and partner sites, plus placements in Microsoft Copilot and on the Microsoft Audience Network. Bing is the default search engine on Windows PCs and in Microsoft Edge, so a share of your category’s searches happen there and never reach Google.
Multi treats Bing as a channel in the search plan, with its own budget, targets and reporting. We build it next to your Google Ads campaigns, so the two work together and you are not paying for the same click twice.
Bing has its own searchers and its own search terms. We research them separately, so the account is not just a copy of Google.
Campaigns are built beside your Google Ads, so budgets and targets are set across both.
Bing suits B2B, finance, travel, retail and professional services, where buyers research on desktop.
Weekly optimisation and monthly reporting with Bing and Google results side by side.
Source: Roy Morgan Single Source Australia, 12 months to June 2026, adults 18+.
Bing Ads management with the same discipline we bring to every search channel. We research Bing separately and build around the small share of keywords and ads likely to drive most of the results.
We review your current search results and decide how much of the budget Bing should carry.
We research Bing’s own search terms, import Google campaigns where useful, then build around the keywords and ads most likely to drive results. Tracking is set up.
We start with your highest intent keywords and audiences.
Bids, budgets, queries and ads are reviewed every week.
You see Bing and Google results together, with the cost per lead or sale for each.
Set up, run and report in one place. One team looks after Bing and Google, so the search plan stays joined up.
Account setup and conversion tracking, including the UET tag and Google Tag Manager.
Separate Bing keyword and audience research, with Google Ads campaigns imported where they help and then restructured.
Search, Shopping and Performance Max campaigns.
Audience and Microsoft Audience Network campaigns for display and native placements.
LinkedIn profile targeting by company, industry and job function for B2B campaigns.
Ad copy, extensions and landing page recommendations, with weekly optimisation and monthly reporting.
Each campaign type reaches people at a different point. Pick one to see how it looks.
Text ads that appear when people search on Bing, Yahoo and partner sites, with extensions for extra links and detail.
Product ads built from your product feed, showing image and price in the results.
Goal-based campaigns that use automation to find conversions across Microsoft placements, set up and checked by our team.
Ads placed on Microsoft Audience Network sites and apps, in display and native formats.
Not sure which mix fits your budget? We’ll recommend one.
Get a Bing Ads planBing is more than one search box. Placements run across Microsoft and partner properties.
Search results on Bing, the default search engine on Windows PCs and in Microsoft Edge.
Search ads on Yahoo through the Microsoft network.
Partner sites that carry Microsoft Advertising results.
Placements in Microsoft Copilot.
Display and native placements across the Microsoft Audience Network.
Company, industry and job function targeting for B2B campaigns.
Bing suits advertisers who already run Google Ads. It works best with a clear conversion goal and a wish for more search volume without raising Google bids. It suits B2B, finance, travel, retail and professional services, where buyers research on desktop.
A management fee applies on top of media cost. A minimum of $10,000 per month in media applies when Bing is bought on its own. When it runs alongside other platforms there is no separate minimum, and we set the Bing share of the budget after the audit. There are no lock-in contracts.
Request a proposalBing works best next to Google. We plan it with search marketing and Google Ads, and add display advertising for wider reach. Each channel gets its own budget and targets.
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Want the full picture? See our search marketing service, or talk to us about your plan.
We are independent, so Bing gets the budget it earns and no more. We set the share after the audit.
Your Google campaigns give us a starting point. We research Bing’s own search terms before anything goes live.
Most results come from a small share of keywords and ads. We build and review around those first.
Bing and Google results side by side, with the cost per lead or sale for each.
We can’t thank the Multi Media team enough for their diligence and service in delivering a top notch result for Mirvac in the launch of the Walsh Bay Message in a Bottle campaign. We sold out and had to cancel future advertising space!
They are the same platform. Microsoft renamed Bing Ads to Microsoft Advertising, and most people still search for the old name.
Yes, we can import them, but we do not stop there. We run separate Bing keyword research and apply the Pareto principle to ad structures, keywords and budgets, so the account focuses on the terms that deliver most of the results.
No. They show on Bing, Yahoo, partner sites, Copilot and the Microsoft Audience Network.
It depends on your category and how many searches happen on Bing. We recommend a split after the audit and adjust it as results come in.
A minimum of $10,000 per month in media applies when Bing is bought on its own. There is no separate minimum when it runs alongside other platforms.
Tell us what you sell and what a good conversion looks like. We’ll come back with a recommended Bing share of your search budget and a plan.
Book a strategy call Request a proposal
