Independent since 1988
Sydney and Central Coast
SEM Agency Sydney
Multi Media is an independent search engine marketing agency in Sydney. We run paid search, Shopping, YouTube and the newer AI search placements alongside SEO, AEO and GEO, so your brand shows up whether someone types a query into Google or Bing, asks ChatGPT and other AI tools, or watches a review on YouTube.
We take a holistic view of all marketing initiatives and how this applies to the management of search: we plan it as part of the whole media mix, buy it with the same discipline we apply to a TV or radio schedule, and report it in plain numbers your board will understand. You own every account. We build the structure, manage the budget and hand you the keys.
What our search marketing covers
Google Ads
Search, Shopping, Performance Max, Display and remarketing.
Microsoft Advertising (Bing Ads)
Bing, Yahoo, DuckDuckGo, Baidu, Amazon and Copilot placements.
YouTube
Brand-first campaigns with hand-picked channel lists.
ChatGPT Ads
Sponsored placements inside ChatGPT answers.
SEO
Technical, content and local.
AEO and GEO
Getting your brand cited in AI answers.
AI visibility tracking
How you appear in ChatGPT, Perplexity, Gemini and Google AI Overviews.
Measurement
GA4, Tag Manager and conversion tracking that holds up, including server side, multi-touch attribution and media mix modelling.
SEO
SEO is the work that lifts your website in the unpaid search results. It compounds over time and lowers the cost of every paid click you buy alongside it.
We start with the site itself: structure, page speed, internal linking, schema and the content already on the page. Then we move to what the site is missing: the pages and answers people are searching for that you don’t yet have. Off-site, we build authority through partners, publishers and directories rather than just irrelevant bought links.
Disciplines
- Technical audit and fixes
- Site hierarchy and internal linking
- Content planning and page expansion
- Local SEO and Google Business Profile
- Keyword research and search intent mapping
- Off-site authority building and PR links
PPC and Google Ads
PPC (pay per click) is paid advertising on search engines and marketplaces: Google, Bing, Amazon and now ChatGPT. You bid on the searches your customers make and pay only when they click.
Every account we build starts with keyword research and a structure that lets us control spend at a granular level: by region, by product line, by device and by audience. Many agencies skip this because it takes longer to set up. We do it because it is the only way to move budget to what is working.
What you get
- Account structure by region, product and intent
- Match types, negative keyword lists and search term reviews
- Ad copy testing across responsive search ads and assets
- Quality Score and landing page recommendations
- Shopping feed setup, and Performance Max where it earns its place
- Remarketing across Search, Display and YouTube
- Conversion tracking through Google Tag Manager and GA4
- Monthly reporting against cost per lead, cost per sale or ROAS, not clicks
Multi’s Google Search Expertise
We take the time to set your campaigns up so we can segment regions, demographics and other specific requirements. Often these setups are not offered by digital companies because they are time consuming and difficult.
The default in Google is to lock in a set spend and push campaigns to that limit. The problem is it limits how many targeting strategies you can run well, because budget pools where Google decides. Our campaigns are organised through up to 7 targeting environments (Search, Shopping, YouTube, YouTube Remarketing, Display, Site Remarketing and Apps), each with its own daily budget set to your requirements.
Microsoft Advertising (Bing Ads)
Bing is the search channel most Sydney agencies leave on the table. Microsoft Advertising reaches people searching on Bing, Yahoo, DuckDuckGo and inside Windows and Copilot. The audience skews older, higher income and more likely to be searching from a work desktop, so for B2B, finance, property, home improvement and anything bought during office hours it is often the cheapest qualified click in the plan.
We import and restructure your Google campaigns rather than mirroring them, because the auction, match behaviour and audience are different. Microsoft runs as its own account with its own budget and conversion tracking, so you see its return on its own.
ChatGPT Ads
Sponsored placements are now available inside ChatGPT answers. When someone asks ChatGPT for a recommendation in your category, your brand can appear as a labelled sponsored result alongside the answer.
Inventory is limited and measurement is still maturing, which is exactly why it needs a media buyer rather than a set-and-forget tool. We run ChatGPT Ads as a tested line within the search budget: clear category targeting, conversion tracking through the OpenAI pixel in Google Tag Manager, and a read on incremental leads before we scale it.
YouTube, planned brand first
12.8 million Australian adults watch YouTube every week, and 29% of Australians now use their TV to access the internet, so a large share of that viewing is on the biggest screen in the house. We treat YouTube as a brand channel first and a performance channel second.
- Channel selection you can see. We build curated placement lists of channels and programs that fit your brand, and exclude the rest, rather than handing Google an open audience. You approve the list before anything runs.
- Connected TV first. Non-skippable and 15-second formats on the TV screen for reach and recall; skippable in-stream and Shorts for frequency and action.
- Frequency caps and dayparts set the way we would for a TV schedule.
- Brand safety managed at channel level, with exclusions reviewed monthly.
- Remarketing to viewers who watched, so brand spend feeds the search and Shopping campaigns.
Read more on our YouTube advertising page.
Talk to us about YouTubeAEO and GEO: showing up in AI answers
Search is no longer only ten blue links. Google AI Overviews now appear on most informational queries, and a growing share of people ask ChatGPT, Perplexity or Gemini first. Answer engine optimisation (AEO) and generative engine optimisation (GEO) is the work of making your brand the one those systems cite.
In practice it builds on good SEO with a different emphasis:
- Clear, direct answers to the questions your buyers ask, structured so a model can lift them
- FAQ, product and organisation schema so the facts about your business are machine-readable
- Consistent brand, address and service information across your site, Google Business Profile, directories and industry listings, because AI engines cross-check them
- Original data and expert commentary that AI systems prefer to cite over generic copy
- An llms.txt file and clean crawl access for AI crawlers
AI visibility tracking
Search Console doesn’t show what ChatGPT says about you. We track your brand’s presence in AI answers using Semrush’s AI visibility tools and Otterly.AI, covering ChatGPT, Perplexity, Gemini, and Google AI Overviews and AI Mode.
Each month you see:
- Which prompts in your category mention your brand, and which mention competitors instead
- Which sources the AI engines are citing, so we know where to earn a mention
- How your share of AI answers moves alongside your organic rankings and paid search
Measurement you can trust
Most of the accounts we inherit have one thing in common: the conversion data is wrong. Duplicate tags, forms that fire on page load, phone calls nobody counts. Before we spend a dollar we fix the measurement.
- GA4 key events for forms, calls and email clicks, checked against your CRM
- Google Tag Manager as the single container for Google, Microsoft, Meta and OpenAI tags
- Enhanced conversions and offline conversion imports where sales close off-site
- One monthly report across paid search, SEO and AI visibility, in the same format as your offline media reporting
Why brands choose Multi for search
Independent since 1988
No network ownership, no platform kickbacks, no preferred inventory.
Senior people on your account
The team who pitch are the team who run it.
Google Partner and Meta Business Partner
Certified on the platforms we buy, with direct support lines into Google, Microsoft, Meta and OpenAI.
You own your accounts and data
Google Ads, Microsoft, GA4 and Tag Manager sit in your name.
Search planned with the rest of the mix
We know when a TV or radio burst is about to lift brand search, and we’re ready for it.
No lock-in contracts
A minimum monthly spend applies.
Brands we’ve worked with
MultiMedia have provided media services to the Rheem business for over a decade. While the world of media is in constant change, the team at MultiMedia provide us with consistency, from having a dedicated team of senior people that understand our business, to development of strategy right through to execution and review.
I have been using Multi Media Buying for all our print and electronic media placements for the last 11 years and in that time have never had an issue. Their service, attention to detail and account liaison has been first class.
We can’t thank the Multi Media team enough for their diligence and service in delivering a top notch result for Mirvac in the launch of the Walsh Bay Message in a Bottle campaign. We sold out and had to cancel future advertising space!
Search marketing FAQs
What is SEM and how is it different from SEO and PPC?
SEM (search engine marketing) is the umbrella term for getting your business found in search engines. PPC is the paid side: Google Ads, Microsoft Advertising, Shopping and now ChatGPT Ads, where you pay per click. SEO is the unpaid side: earning rankings through your website, content and authority. Most businesses need both, and we plan them together.
How much does search marketing cost in Australia?
Two parts: media spend, which goes to Google or Microsoft and is set by your goals and competition, and management, which is our fee. Cost per click in Sydney ranges from under a dollar for brand terms to well above that in competitive categories like legal, finance and home services. We’ll give you a spend range and a forecast before you commit.
How long until we see results?
Paid search delivers traffic from day one and usually settles into a stable cost per lead within 6 to 8 weeks as the account learns. SEO and AI visibility typically take 3 to 6 months to move, longer in competitive categories.
Do you manage Bing / Microsoft Ads as well as Google?
Yes. We set up Microsoft Advertising as its own account with its own budget and tracking, because the audience and costs are different. For B2B and older audiences it is often the most efficient channel in the plan.
Can you advertise in ChatGPT?
Yes. Sponsored placements are available inside ChatGPT answers and we run them as a tested line within the search budget, with conversion tracking through Google Tag Manager.
What is AEO / GEO?
Answer engine optimisation and generative engine optimisation: getting your brand cited when ChatGPT, Perplexity, Gemini or Google AI Overviews answer a question in your category. It builds on SEO with structured data, direct answers and consistent brand information across the web.
Who owns the Google Ads account?
You do. Every account, tag container and analytics property is set up in your business’s name. If you ever leave, everything stays with you.
Is there a minimum budget or a contract?
No lock-in contracts. A minimum monthly spend applies, and below that we’ll tell you honestly whether search is the right channel or whether the money works harder elsewhere.
Our Digital Offering
Book a search account review
Send us access to your Google Ads or GA4 and we’ll come back within five working days with what’s working, what’s wasting money and what we’d change. Contact us to maximise your search performance.
Book a review today Contact us