Multi plans, buys and manages Pinterest campaigns that reach people while they are planning what to buy, book or make.
Source: Roy Morgan Single Source Australia, 12 months to June 2026, adults 18+.
Tell us what you sell and who is planning to buy it. We reply within one business day.
People use Pinterest to collect ideas and make decisions. They search with keywords, save pins to boards and come back to them later, so they are often looking for something to act on. An ad that fits what they are already collecting reads as an idea, not an interruption.
Multi uses Pinterest where the category has a long planning stage, such as home, food, fashion, beauty, travel, weddings and events. We plan it next to your search and social campaigns, so it picks up demand earlier in the decision.
Users collect ideas and save pins, so they are often looking for something to act on.
People search for ideas, and your ad can appear against those searches.
Strong for categories where the buying cycle runs for weeks rather than minutes.
Pinterest picks up demand early, and search and social capture the action.
Source: Roy Morgan Single Source Australia, 12 months to June 2026, adults 18+.
Pinterest is one of the few social channels where people go to plan something they want to do, make or buy. The feed is built around ideas, inspiration and things to look forward to, rather than arguments, outrage or the news cycle.
That matters for brands. Your ad sits next to a recipe, a room idea or a holiday plan, so it is seen in a good frame of mind. We like Pinterest as a social channel for that reason, and we recommend it to brands that care about where their message appears.
Each format has a different job in the plan. Pick one to see how it looks.
A single image pin promoted to a chosen audience.
Vertical or square video in the feed and in search.
A high-impact video placement that runs for 24 hours across all devices.
Up to five images in one swipeable pin.
A hero image or video with product images underneath.
Multi-page pins that tell a longer story or show how to make or do something.
Interactive pins where people answer a question and see a result.
Product pins built from your catalogue, with price and availability.
Shoppable video built from your catalogue.
In-app forms that collect enquiries without leaving Pinterest.
Automated campaign set-up and delivery for conversion and catalogue goals.
Not sure which mix fits your budget? We’ll recommend one.
Get a Pinterest media planAds run in the home feed, in search and in Related Pins. Keyword targeting matters because people search for ideas, and the ad can appear against those searches.
Reach people searching for the ideas that match your offer.
Interest groups that match your category.
Location, age, gender, device and language.
Your own customer lists.
People who have visited your site.
Lookalike audiences built from your lists and visitors.
Plan it, set it up and report it with your other channels. One team looks after Pinterest, Meta, Google and TikTok.
Budget split against Meta, Google and TikTok.
Pinterest Tag and Conversions API setup.
Catalogue and feed setup for Shopping ads.
Keyword and audience strategy.
Direction for pins, including image ratio, text overlay and video.
Weekly optimisation and monthly reporting next to your other channels.
The feed is built around ideas and plans, which suits brands that want to be seen in a good frame of mind.
If your category does not suit Pinterest, we say so and put the budget where it will work.
Tracking, product catalogue and keyword groups are set up before launch, then pins are tested against each other.
Cost per result sits alongside your other social and search channels in one report.
Pinterest buying with the same discipline we bring to every channel. We test pins against keyword and interest groups and scale what drives action.
We decide whether Pinterest suits the category and how much budget it should carry.
Tracking, catalogue and audiences are built.
We test several pins against keyword and interest groups.
We scale the pins and keywords that drive action and replace the rest.
You see cost per result alongside your other social and search channels.
Pinterest picks up people earlier in the decision. We plan it with Instagram and Facebook for social reach, display advertising for wider reach, and our influencer team where creators add value. Search and social then capture the action.
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Selling to consumers? See our Instagram advertising service, or talk to us about your plan.
Pinterest suits advertisers with visual products or services. You need a catalogue or a clear offer, and a buying cycle that runs for weeks rather than minutes. It is a weaker fit for urgent, low-consideration purchases.
Cost depends on format, targeting and objective, and we set a budget and target cost per result in the plan. A management fee applies on top of media cost. A minimum of $10,000 per month in media applies when Pinterest is bought on its own. There is no separate minimum when it runs alongside other platforms.
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We can’t thank the Multi Media team enough for their diligence and service in delivering a top notch result for Mirvac in the launch of the Walsh Bay Message in a Bottle campaign. We sold out and had to cancel future advertising space!
Cost depends on format, targeting and objective. We set a budget and a target cost per result in the plan, then report against it.
It works best for visual categories with a planning stage, such as home, fashion, food, travel and events. We tell you at the planning stage if it is not a fit.
Yes. We connect your product catalogue and build Shopping ads with price and availability.
We install the Pinterest Tag and Conversions API, then report conversions, cost per result and assisted conversions.
Yes, and that is how we plan it. Pinterest picks up people earlier in the decision, and search and social capture the action.
Tell us what you sell and who is planning to buy it. We’ll come back with a recommended format mix and a plan.
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