Multi plans and buys Spotify advertising as part of a wider audio plan, so streaming adds reach to your radio buy instead of repeating it.
Source: Roy Morgan Single Source Australia, 12 months to June 2026.
Tell us who you need to reach and where they listen. We reply within one business day.
Spotify reaches people who stream more of their audio than they listen to on broadcast radio. Multi plans audio in a set order. We choose the radio stations that work together for reach and frequency first, then add digital audio for incremental reach among audiences who stream.
That order matters because of channel sufficiency. Every audio buy needs enough weight to build awareness, so we tell you how many markets and how many weeks the budget can cover, and we do not recommend a buy that is too light to meet the campaign goal.
Adds reach among people who stream more of their audio than they listen to on broadcast radio.
Radio stations are chosen for reach and frequency first, then Spotify adds incremental reach.
We tell you how many markets and weeks the budget can cover, and say so when a buy is too light.
Audio, video, display and podcast placements, planned together.
Source: Roy Morgan Single Source Australia, 12 months to June 2026. Nielsen figures as reported by Spotify.
Spotify adds to radio rather than repeating it. We plan it with radio advertising for broad reach, digital and programmatic for online audiences, and video advertising where video supports the audio.
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Each format does a different job. Pick one to see how it looks.
Audio spots played between songs and podcasts, with a companion image and click-through.
A looping visual shown on screen while the audio ad plays.
Display placements in the app, including search and browse.
A video ad that plays while the app is open and in view.
A video ad a listener chooses to watch while the app is in view.
Placements across Spotify’s network of podcasts, bought on a fixed CPM.
Not sure which mix fits your budget? We’ll recommend one.
Get a Spotify media planPlan audio across radio, streaming and podcasts. Spotify sits next to radio and your other channels in one plan.
Audio planning across radio, Spotify, iHeartRadio and network podcasts.
Spotify buying on CPM, with market, audience and frequency set in the plan.
Creative direction and production through our partners, with scripted and voiced spots.
Spotify’s reach and frequency data, brand lift where the budget supports it, and response measured in your analytics.
Reporting that puts Spotify next to radio, podcast and your other channels.
Advice on how many markets and weeks the budget can cover.
Reach people by who they are and what they are listening to. Most plans layer two or three of these.
Age, gender, location, language and device.
Music genre and artist fanbases.
Contextual playlists such as workout, study, cooking and commute.
Podcast episode topics.
Interests such as travel, finance and sport.
Customer lists to target or exclude existing customers, and lookalike audiences to find new ones.
Spotify is bought on a cost per thousand impressions (CPM). Our planning rates are $20 to $40 CPM, depending on audience, format and timing. We set the budget against the audience size and the number of weeks you need.
A management fee applies on top of media cost. A minimum of $10,000 per month in media applies when Spotify is bought on its own. There is no separate minimum when it runs alongside other platforms.
Request a proposalSpotify buying with the same discipline we bring to every audio channel. We set the radio plan first, then add streaming for reach among audiences who stream.
Objectives, audience, markets and how many weeks the budget can cover.
Radio first for reach and frequency, then Spotify and podcasts for incremental reach.
Scripted and voiced spots, with advice on length and message for streaming.
Spotify bought on CPM, with market, audience and frequency set in the plan.
Reach and frequency data, with Spotify shown next to radio and your other channels.
Spotify can sit under radio, programmatic or digital in the plan, so audio is planned as one.
We plan on CPM at $20 to $40 and set the budget against audience size and weeks in market.
Audio, video takeover or in-feed display, chosen by what you need people to do.
We read Spotify reach and frequency next to radio and digital, so the same listeners are not over served.
We can’t thank the Multi Media team enough for their diligence and service in delivering a top notch result for Mirvac in the launch of the Walsh Bay Message in a Bottle campaign. We sold out and had to cancel future advertising space!
Spotify is bought on CPM, and our planning rates sit between $20 and $40 per thousand impressions. We set the budget against the audience size and the number of weeks you need.
Yes. You can target by age, gender, location, language and device, and by genre, playlist, podcast topic and interest. Customer lists and lookalike audiences are also available.
They do different jobs. Radio builds broad reach quickly, and Spotify adds reach among people who stream more of their audio. We plan them together.
Yes, for audio ads. Multi can brief scripted, voiced and produced spots, and we advise on length and message for streaming.
Yes. We buy network podcasts, and sponsorships of specific shows, as well as podcast placements through Spotify.
Tell us who you need to reach and where they listen. We’ll come back with a recommended audio mix and a plan.
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