Blog, video, social and email content built around your audience and your marketing objectives, then put to work in your paid media. An independent agency based in Sydney, working Australia-wide.
Keyword research, audience segmentation and customer journey mapping before anything is written or shot.
Built for the channel
Blog, YouTube, Reels, Stories and email each get content made for how that channel is consumed.
Works with paid
Content planned alongside your search, social and video buying, so it has distribution from day one.
No content for content’s sakeWe only recommend the content types that fit your business and objectives
Four content streamsBlog, video, social and email, planned as one programme
MeasuredReported against search visibility, engagement and the leads it feeds
Get a content plan
Tell us your goals, audience and budget. We reply within one business day.
Content marketing services
Content marketing attracts and converts customers through useful, engaging content rather than direct selling. It builds trust and authority over time, feeds your SEO and gives your paid media something worth amplifying. Multi Media plans and produces it across four streams.
Blog and SEO content
Keyword research uncovers the questions your customers ask; we plan and write the articles and pages that answer them. Pairs with our search engine optimisation work.
YouTube and video content
Short and long form video planned for YouTube, Shorts and Reels, and cut for use in YouTube advertising and BVOD.
Social media content
Posts, Reels, Stories and carousels that hook, engage and build brand affinity, made for each platform rather than cross-posted. Part of our social media marketing.
Email content
Newsletters and lifecycle emails in Klaviyo or HubSpot that bring your database back to buy. See email marketing.
Talk to Multi about your content
Tell us your goals, audience and budget and we will recommend the content streams, formats and cadence to start with.
Social media users are flooded with marketing messages on every channel. Content that stops the scroll takes strategy and execution: images, movement, motion graphics and sound, with new and purposeful words and moments that engage existing audiences and attract new ones. One size does not fit all, so we build content around your audience and the platform it runs on.
We work with you to establish a look that follows your brand guidelines and speaks to your target audience. Our research and audience insights shape both the content and how it is delivered, and the same assets are cut for paid social so the content has reach as well as a feed.
Reels and ShortsStoriesCarouselsStatic and motion graphicsLong-form videoBlog and articlesEmailCreator content
How Multi runs content marketing
Content marketing is effective but it is a complex art. It only works when it is authentic to your business, your audience and your goals, so it starts with understanding all three. We don’t believe in content for content’s sake or forcing the latest trend onto a brand it doesn’t suit.
1
Research
Niche analysis, keyword research, audience segmentation and customer journey mapping.
2
Strategy
Which content streams, pillars, formats and cadence fit the business, and what each piece is for.
3
Produce
Written, shot, designed and edited to brand, with versions for each channel it will run in.
4
Distribute and measure
Published, amplified with paid where it earns it, and reported against search visibility, engagement and the leads it feeds.
Content as part of your media plan
Content without distribution is a diary. Multi Media plans content with the search, social and video media that will carry it.
The development and publishing of online assets such as articles, videos, social posts and emails that give the reader something useful, rather than directly promoting the brand. It builds trust and authority first and sells second.
To build trust, authority and engagement with an audience. That grows a brand’s pool of potential customers, fosters positive sentiment and word of mouth, and over time sells more. It is a softer, longer-term approach than direct response advertising, and works best alongside it.
Posting organically costs nothing. The cost is in creating the content, and it varies with volume, type (blog, image, video), format (Reel, Story, carousel, static, article) and who produces it. We scope a programme to your budget and objectives rather than selling a set package.
Blogs and articles, videos and Shorts, social posts, email, infographics, eBooks and whitepapers, podcasts and creator content. We recommend the types that fit your business, not all of them.
Done well it helps your website’s SEO, builds and nurtures upper and mid funnel leads, establishes authority against competitors, and builds trust and loyalty with customers. It also gives your paid media better creative to run.
There is no one size fits all. Understanding the consumption habits and needs of your potential customers lets us develop the style and format of content that fits your audience and the platform it runs on.
Both. We plan the programme and write, shoot, design and edit the content, or work with your in-house team and creators where that makes sense.
Our Social Media Services
Whether you are starting your Social Media Journey, need help expanding to a new social media channel or are looking to boost your results with Social Media, Multi Media are the Social Media Agency who can guide your Social Media campaigns.
Tell us your audience, budget and goals and we will show you how content can build trust, feed your SEO and give your paid media something worth amplifying.
