Big screen, big impact, high attention, drives response
Why cinema advertising
4.7 million
Australians went to the cinema in the last four weeks
Almost 3 in 10
18 to 24 year olds went to the cinema in the last four weeks
44%
more likely than average to go: business decision makers
32%
more likely than average to go: big spenders
3x
the attention per ad of TV, per attention research
Cinema Advertising Agency in Sydney
Cinema advertising puts your ad on the big screen before the film, in front of an audience that has paid to be there.
Captive audience
Viewers can’t fast forward, check a phone or tune out the sound.
High attention
Minimal distractions let your message leave a lasting impression.
Local reach
Most movie goers live within 10km of the cinema, are aged 16 to 44, and can be reached by the genre of film they watch.
Foyer promotions
Cinemas are receptive to promotions, including foyer takeovers and handouts, which suit products sold in nearby retail shops.
Multi Media plans and buys cinema locally, by state or nationally, in Sydney and across Australia. Pair it with TV advertising or video advertising to run your creative across more screens.
Contact us about cinema advertisingCinema Advertising Across Australia
Multi Media buys cinema across Australia, working with cinema chains including Event Cinemas, Hoyts and independent cinemas, mainly through Val Morgan and where its ad network reaches. Campaigns can run locally, by state or nationally, or follow a film.
Contact us about cinema advertising across AustraliaCinema networks we buy
Cinema Advertising Buying Options
Follow Film
Aligns your ad with a single film title and its audience, with end of reel positioning and category exclusivity.
Availability
National, metro and regional
Target Audience Package (TAP)
Aggregated buy that delivers an agreed audience, managed by Multi Media, with a CPM target.
Availability
National or national metro only
Movie Audience Preferred (MAP)
Cost-efficient buy across multiple film titles and locations, optimised weekly and guaranteed against pre-campaign forecasts.
Availability
Flexible by scale, audience and location
Roadblock
Total coverage of the cinema audience for one week, on average 1.5m to 3.0m people weekly, across all screens in the network.
Availability
Weekly
Digilites
Digital poster network in the foyers of 100 key cinemas with 270 panels, 15 second spot, six advertisers in the playlist.
Availability
Weekly, by location
How Much Does Cinema Advertising Cost?
Cinema advertising cost depends on the campaign length, the number of locations, the number of screens and the buying model. Contact us with your audience, locations and dates and we will provide costs.
Contact us for cinema advertising costsCinema Advertising Lead Times
Cinema has moved away from film, so lead times are shorter than they used to be. Tell us your dates and we will confirm timing for your campaign.
Contact us about your cinema datesOur Media Services
We do more than just buy media – we take our client’s data to create a communication strategy and media plan that takes into account seasonality, flighting, audience recall. Once we have the right formula of data, we negotiate and purchase the media on their behalf, and then audit the feedback – constantly adjusting to multiply results.
Cinema Advertising FAQs
What is cinema advertising?
Cinema advertising puts your ad on the big screen before the film, and on digital displays in the foyer, in front of an audience that has paid to be there.
How much does cinema advertising cost?
Cost depends on campaign length, the number of locations, the number of screens and the buying model. Contact us with your audience, locations and dates and we will provide costs.
How long are cinema ads?
Cinema ads commonly run 15, 30 or 60 seconds. Foyer Digilites spots are 15 seconds.
How long does it take to book a cinema campaign?
Lead times are shorter than they used to be because cinema has moved away from film. Tell us your dates and we will confirm timing.
Can I advertise at cinemas in one area only?
Yes. We buy cinema locally, by state or nationally.
Can cinema ads target a specific audience?
Yes. You can buy by film title and genre with Follow Film, or by agreed audience with a Target Audience Package or Movie Audience Preferred.
Can I use my TV ad in cinema?
Yes. TV commercials can run in cinema.
Where does Multi Media buy cinema?
Across Australia, mainly through Val Morgan and the cinemas in its ad network.
Is cinema advertising effective?
Attention research puts cinema at the top for attention, with more than three times the attention per ad of TV. Business decision makers are 44% more likely than average to go to the cinema.
Talk to us about cinema advertising
Get in touch with the Multi Media team to discuss your campaign, audience and budget.
Contact us to maximise media performance