Reach people on the road, on the way to work and at the shops
Billboards put your brand in front of people every day your campaign runs. Multi Media plans and buys billboards across all Australian markets, metro and regional, and builds them into wider plans with radio, TV and digital.
9.7M
Australians see a billboard in an average week
4 in 10
of the population sees a billboard each week
54%
of business decision makers see billboards each week
50%
of AB Australians and of big spenders see billboards each week
Source: Roy Morgan Single Source, 12 months to June 2026.
Billboard advertising formats
We buy every type of billboard, from street posters and street furniture to premium landmark sites, digital screens and other unique formats. The right format depends on who you need to reach, how long they see your message and how much impact the campaign needs.
Premium and landmark billboards
Premium sites sit on the busiest roads, intersections and landmark locations, and carry the highest reach and impact. Prices can run to six figures and availability is limited, so early planning helps. A landmark site suits a launch or a brand that wants to own a location.
Large format and roadside billboards
Large format roadside billboards give you scale along the routes your customers drive every day. We match sites to your audience and the direction and speed of traffic, not just the size of the sign.
Static billboards
Static billboards stay effective because your message does not rotate with other advertisers. Your creative is the only one on the site, all day, every day of the booking. Static sites are generally booked monthly, and when a site stays unsold your poster will often run on beyond the booked period.
Street furniture and street-level billboards
Street furniture, including bus shelters and street posters, puts your message at eye level where people walk, wait and shop. Roy Morgan shows 6.9 million Australians see street furniture each week. Panels can be bought suburb by suburb, so they suit local targeting, and a network of panels builds frequency quickly. See our out of home advertising page for transit, shopping centre and airport formats.
Digital billboards
Digital billboards show several advertisers in set slots through the day. You can schedule by time of day, change creative quickly and book shorter campaigns, generally from one week.
Programmatic digital billboards
Programmatic buying through platforms such as Hivestack and Vistar Media is often less cost effective than a direct buy with the media owner. It suits campaigns that need time of day targeting, location-based geo-targeting or stronger tracking, because plays can be tied to audience and location data. Read more about programmatic advertising.
Transit and unique formats
Trams, buses and trains can carry your creative across a whole route, and mobile billboards put a message in front of a specific venue, event or suburb. These formats suit launches and brands that need to stand out.
Billboards in shopping centres, airports and offices
Billboard-style screens also sit inside shopping centres, airports, office buildings and universities, where people stay longer and read more. These are covered on our out of home advertising page.
Billboard advertising costs
Billboard advertising costs range from a few hundred dollars for a street poster to $100,000 or more a month for a landmark site. Tap a format to see where it sits.
From a few hundred dollarsStreet posters and street furniture
$100,000 or more a monthPremium and landmark sites
About $3,000 to $35,000 per site a month, depending on the location and your share of time on the screen.
Ranges are per site or panel a month, exclude GST and production, and vary by market and availability. Rates depend on location and the traffic that passes the site, size and format, length of the campaign, share of time on a digital screen, and production and creative costs.
Billboard campaigns that build real reach usually combine several sites and markets, and run into six figures. We get quotes from the media owners, compare sites against your audience and budget, and tell you what each option delivers before you book.
Get a billboard cost estimateBillboard advertising across Australia
We buy billboards in every market, metro and regional. We choose sites by audience first: where your customers travel, when they travel and how long they are in view of the sign.
Billboard advertising Sydney
Sydney has sites along the major roads, at transport hubs and in the CBD and suburban centres. We plan from a single site through to multi-site networks across the city.
Billboard advertising Melbourne
We plan Melbourne campaigns the same way, from single sites to networks across the city and its suburbs.
Billboard advertising Brisbane, Perth and Adelaide
We buy in each capital, and can run one campaign across several markets when you need national weight.
Regional and rural billboard advertising
Regional towns and highway routes reach communities that city campaigns miss. We buy regional billboards alone or alongside metro sites.
How we plan and buy billboards
1
Brief
We confirm your objective, audience, markets and budget.
2
Plan
We shortlist sites and formats, and compare reach, location and cost.
3
Negotiate and book
We negotiate with the media owners and book the sites, including posting and production.
4
Creative
We advise on creative for each site. Some sites need a short, simple message, and others suit more detail.
5
Run and report
We monitor the campaign and report against your objectives.
Billboard media owners we buy through
We book billboards across the major Australian outdoor networks and independent owners.
Measuring billboard advertising
Billboards can be measured well. We choose the measures that fit your objective, and which are available depends on the site, the media owner and the budget.
Awareness and recall
Who saw it and what stuck
Modelled impressions
Traffic counts, travel speed, viewing angle and audience data are used to calculate opportunity to see, under the Move2 measurement standard.
Brand lift surveys
Surveys of people who passed the site measure changes in awareness and recall.
Store visits and sales
Who turned up and who bought
Footfall and store visits
Measurement partners use mobile location data to see which devices passed a billboard’s viewing area, then whether those devices later visit your store, dealership or event. Comparing them with an unexposed control group shows the lift.
Geo-holdout testing
We run the campaign in one city and hold it back in a similar city, then compare conversions and sales.
Response and search
Who acted on it
Direct response
QR codes, short URLs with tracking and phone numbers that appear only on the billboard show who responds.
Branded search lift
We compare searches for your brand in the campaign region with a control market.
Brands we’ve worked with
A selection of the brands we’ve worked with.
Billboard advertising FAQs
What is billboard advertising?
Paid advertising on large static or digital signs that people see on roads, at transport hubs and in public places.
How much does a billboard cost?
Costs range from a few hundred dollars for a street poster to $100,000 or more a month for a landmark site. Digital billboards on large format roadside sites typically run from about $3,000 to $35,000 per site a month. The price depends on location, size, format and campaign length.
Are static or digital billboards better?
It depends on the objective. Static sites give you the whole site with no rotation, and digital sites allow scheduling, quick creative changes and shorter bookings.
How long can I book a billboard for?
Static billboards are generally booked monthly. Digital billboards can generally be booked from one week.
Do billboards work?
9.7 million Australians see a billboard in an average week (Roy Morgan, 12 months to June 2026), and we measure results against your objective using methods such as footfall, brand lift and branded search.
How do I hire a billboard?
Brief us on your audience, area and budget. We shortlist sites, negotiate with the owners, and book and manage the campaign.
Do you buy street furniture as well as billboards?
Yes. We buy street furniture, transit, shopping centre and other out of home formats alongside billboards.
Do you buy regional billboards?
Yes. We buy every Australian market, metro and regional.
How much does billboard advertising cost in Sydney?
Street posters and street furniture start from a few hundred dollars per panel, suburb networks from about $10,000, and city-wide networks from about $40,000 to $100,000 or more. Digital large format roadside sites run about $3,000 to $35,000 per site a month. Premium digital sites in Sydney start from about $20,000 a week, and landmark sites cost more. The cost of each site depends on its location, visibility, traffic and your share of time on the screen. Rate card is only a starting point, and we negotiate well below it. Rates exclude GST and production.
How much does billboard advertising cost in Melbourne?
Melbourne sites are priced the same way as Sydney: by location, visibility, traffic and share of time. Most formats cost a little less. Premium digital sites in Melbourne start from about $10,000 a week. We get quotes from the media owners and compare sites against your audience and budget before you book.
How much does billboard advertising cost in Brisbane, Perth and Adelaide?
Brisbane, Perth and Adelaide cost less than Sydney and Melbourne for the same format, and the gap is widest on premium and digital sites. Many sites are priced closer to regional markets than to Sydney. Because site costs depend so much on location and visibility, the best place to start is your budget. We negotiate packages on your behalf, and negotiated rates are usually well below rate card.
How much does billboard advertising cost in Newcastle?
Newcastle rates are lower than the capital cities because the market is smaller and fewer people pass each site. Sites start from about $350, depending on the format, location and visibility. Newcastle also has independent suppliers outside the large networks, so we compare their sites and prices with the major media owners before we recommend a buy.
What billboard advertising is available on the Central Coast and in other regional areas?
Regional centres have street furniture, roadside and some digital sites, with fewer options than the capitals and lower rates. Independent suppliers hold sites in many regional markets, and we buy from them as well as from the large networks. Tell us the town and the audience and we will list what is available.
How do I find billboard advertising near me?
Tell us the suburb or town, the audience and the budget, and we list the billboard sites available near that location with their formats and prices. Sites are booked by location, so we match them to where your customers live, work and travel.
Do you help with billboard creative?
Yes. We advise on the message and layout for each site, because a roadside sign needs a short, simple message.
Book a strategy call
Tell us your market and budget and we will come back with billboard options.
Book a strategy call Request a proposalCall +61 2 9954 1900
Our Media Services
We do more than just buy media – we take our client’s data to create a communication strategy and media plan that takes into account seasonality, flighting, audience recall. Once we have the right formula of data, we negotiate and purchase the media on their behalf, and then audit the feedback – constantly adjusting to multiply results.
