We accurately target a market that has an existing intent to buy.
These customers seek answers to the queries or questions they enter into the search bar – if you answer these questions you will covert customers through the sales funnel. Pay Per Click (PPC) or Google Ads is one of the quickest ways to build a prominent brand exposure, awareness, site traffic and leads. But simply paying to rank at the top of your target keywords is not enough anymore. With increased competition and internal changes at Google the cost of top keyword positioning has increased which has pushed ROI’s down. Optimal ROI now requires segmenting competitive keyword targeting by behaviour such as gender, age, postcode location, device and income. In addition, agile budget management and performance-based time scheduling is also essential for keeping ahead of competitors.